BUSINESS NEWS
ZoomMate Turns Employee Conversations into Completed Work
Zoom has introduced ZoomMate, a powerful "AI teammate" that goes beyond basic meeting summaries by actively transforming conversations into completed tasks. Integrating with major platforms such as Salesforce, Jira, Slack, ServiceNow, and Microsoft 365, ZoomMate automates post-meeting workflows, so employees no longer have to switch between
applications constantly. The assistant can autonomously search company systems, draft documents, update project records, and schedule meetings. ZoomMate is currently available to North American customers starting at US$20 per user per month, with a broader global rollout across EMEA and APAC planned for later this year. n
UK Consumers Need Signals of Trust A recent MaxContact report indicates that traditional cold calling is losing its effectiveness. Over 80% of UK consumers now require trust signals—such as branded caller IDs or pre-call text messages—before they will answer the phone. Driven by rising spam and scams, contact centres must pivot to pre- engagement strategies rather than simply dialling more numbers. The report also recommends that businesses rethink their success metrics, advising them to focus on generating meaningful connections rather than using total call avoidance as a benchmark. n
Pulse Found at 8x8 8×8 has launched 8×8 Pulse, a conversational intelligence solution currently in early availability. Unlike traditional intelligence tools that rely on bolted-on integrations, 8×8 Pulse is built on a native conversational data foundation so that intelligence lives directly where conversations occur. It captures daily business interactions—such as sales calls, support tickets, and internal chats – and contextualises them with telemetry and CRM data. Employees can use natural language to retrieve context- rich answers that trace back directly to the source conversations. By meeting users directly in their workflows (such as within Salesforce, Chrome, or via email digests), 8×8 Pulse eliminates integration lag and ensures vital customer insights are put to work. n
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