INTERVIEW
Focusing on the Outcome
While CRM platforms continue to encroach on the Contact Centre, the newly appointed 8x8 Vice President of Sales EMEA is more interested in meeting customer goals.
Chris Angus, 8x8’s VP of Sales EMEA, views contact centre AI as a natural evolution rather than a sudden disruption. As CRM platforms increasingly encroach on the customer experience market, 8x8 stays competitive by focusing on an outcome-based approach. AI is utilised to streamline mundane tasks alongside human agents, not replace them. Ultimately, 8x8 provides a comprehensive “one-stop shop” integrating unified communications and contact centre capabilities, empowering businesses to effectively retain customers in a challenging economy.
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