D-LINK
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“We’ve gained a deep understanding of what our partners actually need from us as a vendor,” said Jenkins. “We pride ourselves on our ability to act as trusted advisors when our customers need us to. We’re always happy to jump on a call with end users who need reassurance that a solution is helping them meet their end goals. “There’s a real need to be agile and open-minded in today’s market. The approach to connectivity is forever changing, and as a vendor, we need to ensure that we’re continuing to listen to our partners and taking on board what’s important to them.” Always on Hand According to Jenkins, the feedback they get from partners travels around the world, ultimately reaching the Taiwanese HQ to inform the features included in platforms like Nuclias Unity. “We’ve been talking to our HQ about this platform for a long time, understanding what it needs to look like, what features it needs to have. “When we look at the development of the platform and some of the features that it has, it’s been designed for those SMB, mid-market partners that we have
worked closely with, but likewise, it has a lot of scalability. “Our partners can grow alongside their customers while using the platform, and that for us is really important. It’s giving them access to the tools that they need today, but also some of the tools that they might need in the future as they grow.” As part of enabling partners to grow and scale alongside their businesses, D-Link has made itself available to help partners, and in turn the end user, get the best out of the technology they provide. “I would say that as times progressed, we’ve worked closely with the resellers and end users directly,” said Jenkins. “Where we’ve entered into markets where the installers, for example, might not be as technically experienced, CCTV installers, for example, they’re used to traditional coax but have shifted to IP surveillance. “On the back of that, there’s obviously a huge opportunity around networking, but the reseller might not necessarily have the knowledge when they start to sell that to their customers. This is where we see partner enablement as a key aspect of success and of building a healthy channel business. “There’s a need for us to continue upskilling our partner base, working
We pride ourselves on our ability to act as trusted advisors when our customers need us to. We're always happy to jump on a call with end users who need reassurance that a solution is helping them
meet their end goals.
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