AV & UC EVENTS
Peerless-AV Showcase 2026
Now in its sixth year, the Peerless-AV Showcase 2026 recently took place from 12 to 13 May at Lord’s Cricket Ground in central London.
2026 for Peerless-AV’s Showcase delivered an event with visitor numbers up and a wide range of new and innovative solutions. Lord’s Cricket Ground continues to deliver as an ideal venue for space and accessibility for Peerless-AV, celebrating its 85th anniversary in 2026. “Since we organised our inaugural event in 2021, the AV market has responded positively, so now reaching our sixth consecutive year feels like a significant milestone”, said Keith Dutch, Managing Director EMEA, Peerless-AV. “The continued growth and development of our event reflects the unbelievable ongoing support we receive within the AV community – from the market leading manufacturers who exhibit, the industry voices that deliver seminars and panels to the diverse range of attendees from across the Professional AV spectrum and End User vertical markets.” As AV continues to evolve and blurred lines emerge between AV, connectivity, unified communication and collaboration, showcases are almost a necessity to understand the hardware and software implications for vendors, integrators
and their customers, as well as explore the new technology that is constantly released to improve the end user AV and UC&C experience everywhere. Ecosystem Enabler Whilst Peerless-AV is a vendor, the company continues to facilitate and promote other vendors because its business model is not based solely on selling its own mounting systems and AV infrastructure products. It operates as an ecosystem enabler within the AV industry. Peerless-AV products are often installed alongside displays, digital signage, LED walls, cameras, collaboration tools and AV-over-IP solutions, and thus events are essential for integrators. Since MSPs and resellers rarely buy standalone devices and systems, almost always designing complete projects involving multiple vendors. Live demonstrations and having experts with technical know-how on hand are essential for AV innovation sales today. Certainly, for Tony Manthe, UK Channel Sales Manager at Scala, he finds the event beneficial, citing it as, “one of his favourite events of the year”, highlighting the opportunity for “real conversations with the right people” and saying the event feels more focused and relationship-driven than larger trade shows.
Keith Dutch Managing Director EMEA
peerless-av.com
The continued growth and development of our event reflects the unbelievable
ongoing support we receive
within the AV community.
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