INTERVIEW : VIVITEK
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The Novo ecosystem was the key reason why they have chosen us, because this one school has three campuses, and they had to set up network infrastructure to communicate throughout the whole three campuses in the easiest way.
We have managed to bring all of this together in what we call our Novo ecosystem. This system ensures that however someone wants to communicate with the devices, the experience is the same. “What we see is that the customer appreciates that it’s easy for the user to communicate with the products because it’s the same everywhere, it’s easy for the IT manager to integrate them whether it’s signage, or meeting room displays, for collaboration because everything is the same. “We equipped a couple of business schools with Novo and we just got another one in France, where the ecosystem was the key reason why they have chosen us, because this one school has three campuses, and they had to set up network infrastructure to communicate throughout the whole three campuses in the easiest way. “From that point of view, from a Vivitek point of view, we are focusing on corporate and education-oriented applications where this novel ecosystem brings a real added value for them. “We are moving away from saying ‘we have the best 86-inch panel’ because nobody cares, there are no more bad panels so to say. I believe that ease of use, integration, centralisation and security are the key topics that are in the foreground for end users.” Not just Collaboration At the heart of the Vivitek growth story is the ability to provide all the AV solutions that businesses may need. While a lot of the industry is focussing on
kitting out huddle rooms, meeting spaces and boardrooms with collaboration solutions, Graeff said that the reception and communal areas are also important places to connect. With the benefit of hindsight building an ecosystem around the displays in the business may strike us as an obvious idea, but this realisation came from a rather sombre scenario. When kitting out emergency systems for schools in the US for when malevolent intruders are in the building, schools asked if the displays in the canteen could be used to show the menu as well. “It was then we realised we need to get more comfortable with signage. Today, I would say that the digital signage component is really important for us, but it adds complexity as well. “When you go through a company or campus, how many sites do you find where signage is important? In a company we can use signage for the reception, canteen, we can use it for information, quite honestly, it’s a matter of your own creativity where this can be used. We have several factories in Europe that
In a company we can use signage for the reception, canteen, we can use it for information, quite honestly, it’s a matter of your own creativity where this can be used.
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