NEWS
Improving customer trust: top priority for AV professionals, finds Kinly study
According to a recent study titled “Trusted Connections 2023” conducted by AV solutions provider Kinly, nearly 70% of AV professionals prioritise enhancing customer trust when selecting new collaboration and communication technologies. This aspect takes precedence over other options such as increasing efficiency (69%) and boosting productivity (68%). The study surveyed 150 AV professionals working across various sectors in the UK, including banking, finance, healthcare, energy and the public sector. It also revealed that
44% of AV professionals believe that the right communications technology can make or break the customers’ experience. Maintaining positive and seamless communication with internal and external stakeholders is crucial for organisations operating in high-trust sectors. Approximately 41% of the surveyed professionals stated that their choice of technology plays a vital role in securing customer trust. Moreover, 46% believe that communications technology is also vital for building employee trust. Despite the recognition of the pivotal role played by communications technology in high-trust sectors, many professionals express concerns about the quality of their current tech. About 73% of AV professionals believe that their communication workflows still have room for improvement in terms of interoperability, while 64% feel that their workflows could be more efficient. Taj Ghere, the UK region Managing Director of Kinly, said: “All too often, businesses see AV as just about productivity and efficiency, but it’s so much more than that. The tools we use to communicate can seriously impact a customer’s long-term trust in an organisation.”
Taj Ghere Managing Director
kinly.com
Trusted Connections 2023 The workplace collaboration index for high-trust organisations
Working together. Everywhere
8x8 launch new partner ecosystem
8x8 has launched the 8x8 Technology Partner Ecosystem, a program enabling organisations to enhance customer experience by integrating advanced technologies into the 8x8 platform. The ecosystem includes more than 30 partners offering AI-powered solutions. It eliminates the need for complex development and high costs, making it accessible to businesses of all sizes. Built on the 8x8 XCaaS platform, the program encourages innovation and provides tools for exceptional customer experiences. Benefits include collaborative strategies, new customer use cases and revenue opportunities. The integration simplifies handoffs between systems, allowing organisations to focus on customers. Overall, the 8x8 XCaaS
platform provides a comprehensive cloud communications solution with high reliability.
8x8.com
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