UC Advanced - issue #21

a genuine occupational health hazard, and organisations want to demonstrate they’re taking proactive steps. Our TÜV certification gives resellers third- party validation to justify premium pricing and to position themselves as workplace wellness consultants rather than just box shifters. There’s also the productivity angle – healthier, more comfortable employees are demonstrably more productive and take fewer breaks.” n ! TÜV certification ...means a device has been independently tested with rigorous scrutiny and verified by a TÜV Technical Inspection Association (TÜV) to meet specific, internationally recognised standards for safety, quality, and sustainability. This certification serves as a global symbol of trust for quality and safety.

with Counter-Strike 2 and features an iconic CS2 branding. Furthermore, our impressive AG276QZD2 QD-OLED monitor featuring a 240 Hz refresh rate and 0.03 ms response time breaks records in terms of QD-OLED sales. We’ve also ramped up our value offerings with the affordable G4 line-up with many high refresh rate (240 Hz+) models. In the B2B space, we've introduced our new Essential E4 and Professional P4 series featuring TCO Certified Generation 10 certification, demonstrating our commitment to sustainability with unprecedented 5-year warranties across all models. 3 If you could give one key piece of advice to MSPs today that would make a measurable difference to their business, what would it be? Focus on becoming a trusted advisor rather than just a hardware supplier. Today's customers need partners who understand their specific challenges – whether that's a gaming enthusiast seeking competitive advantages or a business implementing sustainable workplace solutions. By developing a deep expertise in vertical markets and aligning with certification standards such

as TCO Certified Generation 10 or EPEAT, you can differentiate yourself through value-added consultation that drives long-term customer relationships and higher margins. 4 You're sponsoring the AV Distributor of the Year award. What are the biggest trends you're seeing in this space right now, and what would you expect to see from a winner? The market is driven by two key demands: ultra- high performance gaming displays (QD-OLED, MiniLED and Dual-Mode monitors) and sustainable business solutions. We're seeing an unprecedented gaming monitor development in the competitive gaming scene, while businesses increasingly prioritise sustainable products that demonstrate environmental responsibility throughout the product. A winning distributor combines technical expertise with sustainability leadership, offering comprehensive support from specification through implementation while understanding that modern customers want partners who align with their values and performance demands as well as budgetary frameworks. n

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