UC Advanced - issue #10

Businesses are increasingly recognizing the value of collaborative technology to boost innovation and productivity...

were: “From what we’re seeing, it’s very much a combination of both. Some customers have a clear idea of the technologies needed and where they will fit in an established ecosystem. Others recognise they are battling communication and connection challenges and seek expert advice on how technology can help resolve these.” Kurtis Oliver, UK sales lead at CTOUCH thoughts were, “Many business environments used to be flooded with flipcharts, dry erase boards, and projectors. However, we are now seeing an increase in demand for touch technologies. I believe this shift is fueled by a generation entering the workplace that has been raised with the ability to manipulate digital content using compact and versatile touch screens, and has been taught in classrooms equipped with this technology. In short, there is an increasing expectation that the modern meeting room will be equipped with touch technology in the same way modern classrooms are. Simon Port at Promethean continued, “Although demand is diminishing for physical office locations, the need for collaboration hardware continues to grow, with more square footage dedicated to meeting spaces. There is still a relatively low infiltration of IFPDs (Interactive Flat-Panel Displays) in the workplace, and mixed media meetings with remote colleagues, suppliers and customers will continue to be the norm. Office spaces that remain have an even stronger focus on business continuity and need to support hybrid work models with collaborative communication solutions to meet those needs. Collaboration is a fundamental feature of IFPDs, so it’s a given that customers

are looking for this if they are considering purchasing an interactive display.” Till Gotterbarm, VP Products, Partnerships, Operations Europe at Avocor echoed the sentiment that the demand in the corporate market is there, “At Avocor, we’ve seen a surge in demand for our interactive whiteboard solutions beyond the traditional education space. Businesses are increasingly recognising the value of collaborative technology to boost innovation and productivity in meeting rooms and huddle spaces. In addition, the post-pandemic shift towards hybrid work models has created a prime opportunity for IWB solutions.” The unique needs of Corporate UC Advanced asked Simon Port to elaborate on a Promethean IFPD that has been designed specifically for corporate needs. Simon replied, “When developing the Promethean ActivPanel LX, we considered the unique needs of the corporate sector, leading to the development of a modular IFPD solution which doesn’t need an in-built operating system. This non-OS panel has been designed to be used with users’ computers, as well as different computing modules, allowing customers to integrate the panel with their preferred ecosystem and working seamlessly with all major operating systems. The ActivPanel LX is easy to maintain and helps customers keep pace with ever-changing technology. ActivPanel LX is a secure, sustainable, and flexible interactive solution for collaboration in remote, in-person, or hybrid business environments. Workplace technologies evolve, but the ActivPanel LX meets users

Till Gotterbarm VP Products, Partnerships, Operations Europe

avocor.com

CONTINUED

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