COMMENT COMMENT
The Summer of Networking
UC Advanced covers large interactive screens in the AV sector this month Conventionally a large proportion of sales are derived from the Education sector – both with new installations, replacing screens and projectors for ones that have touch functionality, and replacing old for new – it’s been over two decades since they were embraced by educational institutions. However, those pupils and students who grew up with Interactive whiteboards, and are familiar with their features, are continuously entering the workforce each year, and requesting them for the workplace. Three vendors – Promethean, Avocor and CTOUCH give UC Advanced their perspective of the Corporate sector, and the opportunities it presents. Adam Wilson from Vonage kicks off our series on Contact Centres – stay tuned for an in-depth look at CC’s in next month’s issue too. In the words of Neil Titcomb from Awaken Intelligence, “customer conversations are a goldmine to transform any business” – so why wouldn’t we harness AI with the workforce to optimise the customers’ dialogues and turn valuable feedback to improved operations and enhanced CX. It’s been a pleasure guest editing this edition, and I really want to thank Jabra for giving me the opportunity to review their Jabra PanaCast 50 video bar, which came with one of the best remotes I have seen in ages and a sleek table mount. It thoroughly deserves this month’s Editor’s Choice award and I might be preaching to the converted, but there really is no need for anyone anymore to feel left out of a meeting room when working remotely – it really is as if you’re in the room. I am now an excited “convertee”, and will gladly preach to anyone with bits and pieces of quite frankly clutter, ditch the mismatch of equipment and trip hazards, and get your meeting room one of these.
It’s summer, and we’re in full swing communicating and collaborating with partners and customers. For those who didn’t get out and about, UC Advanced gives you the insights and the lowdown on the gatherings in June – the AI Summit with Exertis Enterprise in London, the 8x8 CX South Conference held at Southampton FC and Giacom’s Imagine Nation on London’s Southbank. All gatherings included plenty of opportunities to network in relaxed settings, making it a much more enjoyable CX (customer experience) for those attending.
Trish Stevens Guest Editor
In this issue, our Editor Dan Parton had the pleasure of interviewing Joe McStravick, Head of Channel & Strategic Alliances EMEA, at Zoom. Joe brings a fresh pair of eyes to Zoom’s strategy and strong focus on investing in the channel, which is good news for Distributors and MSPs. Recognising that Zoom’s partners are on different journeys, as are Zoom partner’s customers, with the integration and rollout of platforms and new solutions and development of cloud marketplaces, as well as realising the potential of AI, Joe is keen to enhance and enable channel partners to realise the growth opportunities that exist. With 38% of Zoom’s new business going through the channel, Joe is enthusiastic about embracing the channel and taking that up to as much as 80%, in areas such as the telephony CX space, so Joe’s interview is worth a read for those looking to enhance their revenue streams.
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