UC Advanced - issue #10

COVER STORY

Isn’t Everything A Hybrid Event Now?

These days, every meeting, class, or training session includes a mix of local and remote participants.

With corporate and education environments still adapting to meet evolving collaboration needs, IT professionals find themselves in need of flexible solutions that can cater to varied configurations and use cases. To ensure equitable experiences and efficient communication with no interruptions, they require user-friendly, consistent, high-quality systems able to support video conferencing, presentation and mixed setups. With a nearly century-long leadership presence in the fields of audio and collaboration, Shure has gained valuable insights into customer preferences and needs and continues to respond with pioneering audio innovations. The new Microflex® Wireless (MXW) neXt 2 reflects what today’s businesses and higher education institutions seek: a versatile and cost-effective all-in-one solution for teaching, conferencing spaces, and other hybrid scenarios that is easy to deploy and intuitive to use. The system is designed with enterprise- level requirements in mind, featuring smart functionalities that facilitate effortless setup and management, both for portable meetings and permanent installations. It’s really four components in one: a state-of-the-art wireless microphone system, a smart charging station, an advanced digital signal processor, and a fully-equipped audio interface. Certified for Microsoft Teams Rooms and Zoom Rooms, Shure’s MXW neXt 2 connects seamlessly with leading conferencing platforms. Certifications guarantee the highest standards in audio performance and reliability, assuring hybrid teams can have smooth- flowing discussions when using their daily collaboration tools. Shure’s new 2-channel wireless system also integrates with other room audio solutions such as the MXA902 Integrated Conferencing Ceiling Array Microphone + Loudspeaker,

which means IT professionals can easily equip rooms for hybrid use cases that require audio capture of in-room participants, sound reinforcement of a moving presenter, and far-end audio from remote presenters in a live setting or even for recordings. By adding this system to existing meeting spaces, organizations can quickly expand room capabilities to support Q&A or cater to presenters who wish to move freely around the room, without having to worry about potential audio breakdowns. This is particularly useful for larger or irregular shaped spaces that require more flexibility. Recognizing the importance of confidentiality in corporate spaces and secure wireless transmission, Shure’s MXW neXt 2 is also equipped with robust encryption protocols to protect audio data from unauthorized access. This level of security is crucial for industries where sensitive information is regularly discussed, and MXW neXt 2 brings peace of mind to both users and IT managers in these situations. For IT leaders, focusing on strategic initiatives rather than troubleshooting communication issues presents a way to allocate resources more efficiently. Investing in advanced, future-proof tools will transform technology managers from problem solvers to innovators, while positively impacting organizational success. As enterprises and education providers grow and change, so do their collaboration needs. AV and IT investments should prioritize equipment that integrates seamlessly with existing infrastructures and UC platforms while being able to adapt to future demands. Growth-oriented organizations are not just keeping pace with the demands of modern communication, but are setting a new benchmark for clarity, engagement, and productivity in collaboration spaces.

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