EAGLE EYE – BI
Wireless Routers The Wireless Router category is experiencing stellar search growth with a 45% increase in Q2 2024 compared to Q2 2023. Wireless Routers (Q2 2024)
Top Performing Brands in the Channel (by Total Searches)
The high interest in this category can be attributed to the release of WiFi7-enabled wireless routers into the market from early 2024, however the trending charts are still dominated by old favourites, mostly from the camp of Wi-Fi 6. One of the metrics the BI team’s analysts used to research the category was the zero to trend metric. Two similar products used in the research were the ASUS Wi-Fi 6 router launched in 2023 vs. a Wi-Fi 7 router launched in 2024. The zero to trend metric revealed that the days between launch and search is matched exactly, the WiFi6 router took just 2 days between being searched for the first time and for the first implied units sold to be recorded.
10.59%
13.8%
35.77%
Brand
TP-Link Draytek Ubiquiti Asus D-Link
19.21%
20.63%
Analyst at Hand
l Interested in learning about zero to trend and other metrics our analysts use to scrutinise the channel? Find out More
Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon. Wickus Bester, statistical analyst, Stock in the Channel
Top search terms Quarter 2 2024
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