UC Advanced - issue #6

“We will witness improvements in cloud technology through the continued implementation of AI. With AI, the cloud can better host digital assistants to automate time-consuming tasks such as conducting research and repetitive administrative tasks. Moreover, these virtual assistants will be able to seamlessly process vast amounts of information to ensure reliable and error-free outcomes.” However Rafferty was keen to add: “it’s not just AI that is shaping the cloud, but the increased use of the cloud to provide enhanced customer support. “Compared with on-premise options, cloud solutions offer businesses more flexibility with remote access, unified communications, different storage options and incredible cost savings. These all work together to help businesses provide customers with more personalised support, easy-to-navigate instructions and instant counsel. “The cloud has become incredibly popular with new startups, as it offers tremendous benefits such as advanced security features to keep data and other processes safe. That’s vital because keeping information secure can be a full-time job in itself - and an expensive one too. With the cloud, startups can have easy access to upgraded systems, providing them with the ability to use the latest technologies without having to constantly invest in them. These systems also include upgrades without additional costs, so companies can pursue other initiatives as they scale up.” Knowledge Gap Although the question about the benefits of the cloud has largely been answered, that doesn’t necessarily mean there are no more concerns over the cloud. “Some businesses may be resisting the cloud because they cannot see the benefits that they offer, or they may be undecided about cloud due to a lack of experience, especially if they’re new,” said Grindey. “This indecisiveness could however also be due to the ‘big three’ that cast a large shadow over cloud technology. Businesses may think that it’s too expensive, complex, or even a security risk as a result of the ‘big three’. We often see news about security breaches and data leaks from systems hosted on one of the cloud services that the ‘big three’ provide, so it’s understandable if businesses are becoming wary and concerned over the

Mark Grindley CEO


38% of all respondents intend to enhance their adoption of the hybrid cloud within the upcoming year.” Generating AI Being an all-encompassing technology, artificial intelligence was also a key trend that has been picked up on. “Additionally, GenAI will also accelerate cloud adoption and legacy workloads will need the ability to work with these new workloads as the years to come will see true hybrid cloud come to fruition,” said Srinivasan. “The intersection of cloud computing and artificial intelligence will be a central theme in 2024 and beyond. The time to develop and ship Software as a Service (SaaS) applications will continue to decrease thanks to AI-driven tools. This means we can expect more innovative and efficient software solutions. Access to cloud resources is critical for the success of GenAI. Customers who are in the cloud will be able to adopt and utilise GenAI models and tools with faster time to productivity.” “Over the past 18 months, the cloud has been experiencing significant shifts with the most obvious being the adoption of artificial intelligence,” said Steve Rafferty, VP International at RingCentral. “AI is now an integral part of our everyday lives and its most recent evolution is generative AI, which has been seen with the rise of ChatGPT. With AI, cloud applications can offer advanced features to users that can save a lot of time such as automatically transcribing recordings, summarising meetings and analysing complex information.

Kamal Srinivasan Vice President of Product





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