COMMENT COMMENT
‘Tis the season to be…
UC
Dan for an in-depth interview on the contact centre market. Zoom is revolutionising the contact centre market with its AI-first, cloud- based solutions, enhancing both customer and agent experiences, offering advanced capabilities like AI-driven chatbots and Zoom Expert Assist to streamline operations and reduce wait times. Zoom’s commitment to security, its structured partner program for industry collaboration, and ongoing innovation, including launching a virtual voice agent, see them well positioned to disrupt the CC marketplace. Continual innovation will keep companies delivering strong results, be that new and improved devices, packaging or software. An example of this is the Shure MXA902 + ANIUSB-MATRIX Audio Conferencing Kit featured on pages 32 and 33. Shure have understood what the integrators want – a pre-routed all-in-one box solution. I simply must end this commentary in the fashion that I started. This is indeed the season to be jolly – it’s time for Stockies 2024. The Stock in the Channel Stockies AV & UCC Awards Show is on 26 November, online at 12pm, and the celebration is at 100 Wardour Street in Soho on 28 November 2024. See you there, for a real glass raiser!
“jolly” I heard you say as you completed the sentence? I guess your response would be: “that depends on what side of the channel you are positioned on”. It’s been a year of wins, losses, acquisitions, tremors and aftershocks. But it’s not over yet. We’re in the golden quarter of 2024, when retailers experience a surge in sales and online traffic, primarily due to Black Friday, Cyber Monday and Christmas. At UC Advanced we raise a virtual glass to cheer on all those Distributors and Resellers putting in their best efforts to capture sales and serve their customers this season. Our Stock in the Channel analysts have provided further insights into Black Friday on page 40 and 41, which is worth a browse if you have a keen interest in top trending devices. Up for the challenge this season was Paul Peters, Voice Product Manager (Headsets) at Nimans. The team at Nimans are big on product choice, and we at UC Advanced wanted to put their expertise to the test. We asked a handful of resellers to devise a set of challenges for Paul, and if you’re wondering how Paul performed, look no further than pages 20 to 24. On the subject of
Trish Stevens Guest Editor
headsets, Congratulations to the EPOS Impact 400 series on winning this month’s Editor’s Choice Award. The EPOS Impact 400 series is built with high-quality materials and this robustness will reduce the need for frequent replacements, offering a cost-effective solution for businesses.
Thank you to Paul for sharing his knowledge, and thank you to Ben Neo from Zoom who caught up with our editor
CALLING ALL BRANDS
Support your Channel Distributors and Resellers by using the new FREE Stock in the Channel functionality: “Authorised Distributors”. Click here to learn more
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