COMMENT COMMENT
Don’t we all just want to feel the same?
can be found on page 36, may have been tough to get going so far, but one of the big selling points is the convenience and better service patients can receive for ailments like coughs and sneezes. In fact, service levels dominate this magazine, and are a consistent point of focus for service providers. We see throughout the IoT feature (page 18) that key to the success of the internet of things is the usability, how easy it is to set up out of the box. Particularly now that device management is moving into collaboration platforms, maintaining high levels of customer service is of paramount importance. On top of these features we have extensive coverage of the 2025 & Beyond event run by Nimans this summer. At the event the PSTN switch off was at the front of the minds of many, and now that we are past the stop sell deadline of September, it certainly feels like a lot of work needs to go into migrating businesses before the cut off in less than a year and a half. As always, I hope you enjoy the issue. Things are going to get busy over the next couple of months with partner events and XPOs coming thick and fast, all of which will be featured in UC Advanced, and we will also be building up to the Stockies awards at the end of the year which we are all excited for.
Receiving a decent service from the companies we do business with makes all the difference to the way we feel about them. That may seem obvious, and a good rate or reward may sometimes be worth the aggravation of poor service, but a quick path to resolutions will usually gain enough trust for me to continue to do business with you. Simple pleasures aside, as I see it, the theme of the last couple of years has been improving the customer experience. Accompanied by research about the cost of acquiring customers vs retaining them, this trend makes perfect sense. What is surprising however is how the trend is making its way into the healthcare industry. Naturally we all want a good service from the doctor, and lord knows how stretched these people are, but it appears that many have turned to technology to improve the reputation and service of healthcare institutions.
Elliot Mulley-Goodbarne Editor
Until then, as I say, enjoy the issue, get in touch with myself (elliot@ucadvanced.com) or the rest of the team at UC Advanced, and I look forward to writing the next issue where we will be covering the rise of AI, the state of Video Conferencing, and how the transport sector is embracing UC&C solutions.
When discussing the role technology plays in hospitals on page 12, it was interesting how those in charge are looking to reduce the administrative burden on doctors and nurses, and remove silos of information created by going to different places for healthcare. Similarly, the eConsulting revolution, that
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