COMMENT COMMENT
Just Keep Swimming
UC
For Disney fans, you’ll notice I’ve nicked a line from the movie Finding Nemo , uttered by the character Dory. The phrase, embraced in popular culture, essentially implies to keep moving forward and persevering, even when facing difficulties. We are in difficult times. It is easy to focus on the doom and gloom, but then you’d miss the boom that is digital transformation. This month David Evans, VP Product Management, from GoTo notes, “The way businesses have managed this transformation has triggered important shifts in the systems and processes leveraged to keep teams and customers connecting smoothly, and we can see this best demonstrated in how unified communications has evolved.” Our audio products are certainly evolving. Turn to page 22 and you’ll see the new EPOS Adapt E1 earbuds, which offer up to 50 hours of battery life when used with the charging case. The charging case also enables fast charging, where 5 minutes of charge provides up to 1 hour of use. Pretty awesome, and just one of their features. The Samsung Galaxy S25 launch
appears to be a success, if initial news sources are to be believed. It is a stunning phone. Sonny Sohota, Head of Sales at New Way International aptly puts it, “The Galaxy S25 series and S25 Edge are not just technological wonders, they signify a shift in
delivering mobile experiences. For resellers, they offer a crucial chance to meet the growing expectations of consumers who seek performance, elegance, and
Trish Stevens Guest Editor
innovation.” Innovation is happening at pace. This month leading SaaS provider of cloud-based communication solutions, 8x8, makes four product announcements, all designed to enhance CX and take it to a higher level. Mareike Jacobshagen, DE-CIX’s head of global business partner program, comments on page 34, “AI has broken ground so quickly that it has already begun to outpace our ability to support it.” Scaling infrastructure for purpose means investment and employment opportunities, and Mareike’s thoughts are worth a read. I’ll end with Albert Einstein: “In the middle of difficulty lies opportunity”.
See the 2025 Categories
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