PLUG-INS
Improving the Experience As we all become more familiar with Video Conferencing, where will the next round of innovation come from?
As we move past the spooky season and start to hear the unmistakable sound of Mariah Carey and Micheal Buble warming up, we’re close to the retrospective articles about the 12 months just gone. The Chat GPT revolution is undeniably the talking point of the year throughout the industry and indeed the world. The record- breaking adoption statistics that signalled its arrival were always going to be hard to beat. But while the likes of Microsoft and Zoom look to Generative AI to hit the headlines, the core product that has brought them so much success since the turn of the decade has largely stayed the same. A camera, a microphone, a connection to the internet, and some muppet trying to make a point while they’re on mute! Now that meeting technologies have been opened up to everyone, they in turn need to be accessible for everyone to use. As Eric Warner, Product Marketing Manager at Bose Professional points out, inclusivity is not only extended to the demographic type.
“Today’s videoconferencing technology connects people across a variety of industries,” said Warner. “It helps level the playing field for smaller businesses while enabling others to expand into new regions where travel may not be cost-effective. The benefit of today’s videoconferencing tech is it does not require the same level of integration and ongoing support, offering a way for businesses to gain efficiencies with a low initial investment. “Videoconferencing capabilities have become more accessible, and are no longer exclusively reserved for large, formal meeting spaces. Organisations of all types and sizes benefit from videoconferencing technology that has become increasingly more available. “Whether in meeting rooms in hospitality spaces like hotels and restaurants; houses of worship using it for study groups, counselling, or meetings; in educational settings for staff meetings and distant learning; and of course, the traditional office environment.” Simplicity Warner isn’t the only one to pick up on this trend. Steve Franklin, Executive Director of Cinos told UC Advanced that these video collaboration solutions need to be “agile, mobile and collaborative” in order to be successful in a world where nearly everyone has a Zoom account. “As more and more businesses offer hybrid working for staff, video conferencing and unified communication solutions are helping to support the home working experience and are contributing towards more collaborative working environments. “It’s important that these applications are both easy to use and there is a consistent user experience throughout. Businesses need to ensure their employees can focus on the tasks at hand rather than get distracted by the technology.”
Eric Warner Product Marketing Manager
pro.bose.com
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