UC Advanced - issue #5

A video-first strategy acts as a bridge, providing an engaging and more personal way to communicate. Co-workers can actively participate

in meetings and presentations, and forge healthy bonds.

on projects, and provide real-time feedback seamlessly. Often these contain additional collaboration features. To give an example, a unified communications platform such as Zoho Cliq incorporates video capabilities which allows teams to convene quickly for project meetings, brainstorming sessions, collaborative work on digital whiteboards, and screen sharing. Its capabilities can enhance team efficiency from the budding of ideas to project completion. Hybrid or Remote Work While remote and hybrid work arrangements offer substantial advantages, they can sometimes hinder employees’ sense of community and connection with the company. Humans are social beings, and hybrid working enables a mix of in-person and remote working, which can help to motivate employees. Managers should guide their staff on the type of work which is most suited in- office versus at home, and provide the right communication and collaboration tools to help. A video-first strategy acts as a bridge,

providing an engaging and more personal way to communicate. Co-workers can actively participate in meetings and presentations, and forge healthy bonds. Businesses should embrace a flexible culture that promotes modern hybrid workplaces, and conduct regular unwinding sessions to foster robust relationships among employees situated in diverse locations. Closing Thoughts A video-first approach can go some way to enable organisations to tackle the many challenges in the workplace today. It can provide inclusive and informal ways to engage, and learn. Regardless of where employees are located, this strategy lays the groundwork for building a connected, enthusiastic, and highly productive workforce. Adopting a video-first culture can help businesses to navigate modern working models confidently. This can drive productivity and staff retention, helping businesses achieve success in today’s challenging economic landscape.

Businesses should embrace a flexible culture that promotes modern hybrid workplaces.

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