GAMMAVERSE 2025
of Gamma Business John Murphy noted, epitomised that notion. Horizon with Webex acts as the stepping stone to advanced collaboration, at a time when ‘the only place Horizon is going is forwards.’ No matter the requirements or existing portfolio, ‘Webex will have the answer for it.’ Lauren Williams, UCaaS Sales Specialist, explained how Webex’s embedded AI acts as a practical tool to save time and deliver better experiences for both employees and customers. Features like smart audio and live transcription are part of AI’s growing role as an essential part of how we work. Reducing the number of manual tasks leads to more meaningful engagements that demonstrates how CX is right at the heart of Gamma’s Webex proposition. These ‘aren’t just features… they’re bolt-ons’, with each one critical in helping partners differentiate in a crowded market. Integrating Webex into Gamma’s UCaaS portfolio represents a strategic move to give partners access to enterprise- grade collaboration tools. Real-time call summaries and customer sentiment analysis means ‘every interaction is handled with confidence.’ Additional CX capabilities via the Cisco Webex contact centre means that, through the power of AI, CX is ‘not just seamless, but proactive.’ Against the three pillars of communication. Webex for Gamma ‘comes into its own.’ Gamma’s partners are at the front of the queue in bringing a powerful and practical solution to their customer bases. As the launch video suggested, ‘welcome to the start of something special.’ Innovation: ‘Not just about surviving in a crowded market, but about leading it’ When the channel works together, as Will Morey observed, ‘we punch way above our weight.’ The challenger spirit Gamma seeks to invoke reflects the overarching message from Gamma’s first keynote
speaker of the day – ‘Be More Pirate.’ The respected author and entrepreneurial pirate Sam Conniff arrived on stage with this statement emblazoned on both screen and front cover. He heralded pirates as ‘innovators’ who gave us a ‘new paradigm of what can be achieved by a small group of organisations setting out to take on the world.’ Blackbeard’s own mastery of self-branding and stories is an acclaimed example of such innovation in action.
John Murphy
It comes down to challenging out of date rules ‘not chaotically or destructively, but creatively and accountably.’ Sam encouraged the audience to know where they are in relation to their ‘dragons.’ In essence, piracy is just innovative people ‘pulling at the edges until they find a new way of doing thing.’ If that’s the case, then Gamma has already embraced the idea to ‘Be More Pirate.’ Solutions like iPECS and SafeWeb were showcased as part of a broader innovation framework. SafeWeb Pro builds on the initial proposition as cyber security for SMBs, with additional insurance for added peace of mind. iPECS was praised for its feature-rich voice capabilities and ability to future-proof customer communications as businesses transition to the cloud. Everything that Gamma does in the channel is influenced with partner success in mind. It’s always about finding the edge and ‘tipping the game in their favour.’ That was the underlying message throughout each session at Gammaverse
Lauren Williams
In essence, piracy is just innovative people
‘[pulling] at the edges until they find a new way of doing thing.
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