– ‘standing shoulder to shoulder’ and getting ahead in a crowded market. Again, that’s why there are two distinct Webex paths in play. Whether it’s Horizon with Webex or Gamma with Webex, partners can go to market with technology that’s innovative and stands out. They can meet end customer needs with confidence and speed. Both those principles governed the improvements made to the Gamma portal. CTO Colin Lees explained how the modernised portal brings products to market faster and ‘help partners be more successful.’ Feeding in more data develops deeper insights that provides a ‘rich view of the customer estate’ in a portal that’s more powerful than ever. ‘Technology has got to solve customer problems.’ That’s why a more modernised, streamlined partner portal is instrumental in future partner success. At the end of the day, that’s what Gammaverse is about. It’s a chance to highlight the work being done to support lasting partner success. Right now, Gamma is ‘more motivated than ever to drive on and… support partner success.’
promise to the wider community. For Will, it’s a commitment to being aligned and ‘putting every ounce of Gamma’s energy into helping drive businesses forward and grow.’ Edge is about giving partners a competitive advantage, ‘connecting Gamma’s strengths to partner’s business priorities.’ Each distinct pillar is tailored to those unique goals, bringing tools and insights together to help partners move faster and stronger. Whether it’s scaling growth or unlocking more value with a broader portfolio, there’s one constant with Gamma Edge – it was built by listening. To help capture those conversations, Business Planning Director Holly Mack unveiled the Voice of the Channel initiative. With ‘growth harder than ever before’, there’s now a more concentrated effort to listen to what partners desire from Gamma. These first-hand insights shape the strategy and actions of Gamma, reinforcing how this initiative is an ‘ongoing commitment and programme’ to strengthen relationships. The goal, as Holly summarised, is to ‘listen to what partners need from us.’ Portfolio expansion has come from such an understanding. Customers want problems solved, and they want immediate access to the solutions to do it. Gamma’s evolving product suite is designed to help partners transition from transactional sales to transformative customer relationships. Partners such as Associated Telecom and Blizzard were invited on stage to shine a light on their own UCaaS success stories. Rory Austin, Operations Director at Associated Telecom, showcased how AI transcription and summaries via Webex for Gamma opened new vertical markets and cut down time spent on manual processes. Stuart Bell, Group Sales and Strategy Director at Blizzard, saw the iPECS proposition as a ‘broad, very strong product’ that their team had a strong belief in.
Colin Lees
With ‘growth harder than ever before’, there’s now a more concentrated effort to listen to what partners desire from Gamma.
Partnership: ‘Outstanding examples of the channel at its best’
The very core of Gammaverse 2025 is a celebration of partnership. Gamma, as Will pointed out, ‘only exists because of the people represented in this room.’ Rather than just being a rhetorical statement, it was one back by action and evidence. Listening to partners is ‘such an important part of Gamma’s channel strategy.’ Only then can a full understanding of existing challenges be properly understood and overcome. It builds a foundation on how to align and ‘be truly successful.’ The principles of listening and solving challenges inspired the launch of Gamma Edge. While it is a partner-led growth framework and programme, it’s a
Holly Mack
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