The partnership between Snom and ProVu clearly demonstrates the potential of a strategic, trusting collaboration.
is now automated, open and regular communication remains a key element of the partnership. For 14 years, Snom has been conducting an annual survey with its dealers and partners. The results not only offer valuable insights for new products but also provide a glimpse into the state of the distribution channels. This has paid off for both sides. While Snom grew from a start-up to a globally recognised manufacturer with offices in the UK, Italy, Spain, and France, ProVu transformed from a niche distributor to a respected industry player with a large portfolio and an extensive network in the UK and beyond.
following year,” says Darren Garland. “But such awards wouldn’t be possible if Snom wasn’t equally committed to constantly developing its portfolio. The ability to customise end devices is just one example. Which other manufacturer offers this for mid-sized companies?” Partnership in Stormy Times Although ProVu now offers products from many other manufacturers and the telecommunications industry continues to evolve with more flexible working models, the relationship with Snom remains something special. Over the years, both companies have successfully navigated challenges like supply shortages, pandemics, and price wars. “Together, we’ve grown and become stronger,” says Fabio Albanini, Senior Vice President of Sales & Operations, EMEA & APAC at Snom. “We’ve faced supply shortages, Brexit, pandemics, and price wars together. And we’ve managed to succeed in overcoming all these challenges – because we understand each other as partners, not just as a manufacturer and its distribution channel.” The partnership between Snom and ProVu clearly demonstrates the potential of a strategic, trusting collaboration. Instead of focusing on quick profits, they rely on long-term relationships, mutual learning, and customer proximity. The result: Two successful companies that strengthen each other- and have
Proximity to the Market – an Invaluable Advantage
“We meet regularly with our key partners and exchange ideas,” emphasises Steven Try, Channel Manager UK & Ireland at Snom. “It’s important for us to know the mood in the market and what the needs are. Even when problems arise, direct exchange is crucial. ProVu is always very close to its customers – which is invaluable for us.” The value of this closeness is also reflected in the awards ProVu has received from Snom over the years. The company is regularly recognised as a “Snom Platinum Distributor”, an accolade that Snom only grants to partners who receive outstanding ratings from both customers and the manufacturer. “This recognition always brings us joy and motivation to achieve it again the
Fabio Albanini Senior Vice President of Sales & Operations
snom.com
been providing real value to their customers for over 20 years. n
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