demonstrating aspirations such as tropical destinations and people feeling on top of the world. Interactive panels take it up a notch, as the customer is enabled to interact with the company and goods and feels empowered and in control. Ways in which IFPDs elevate CX are many, including navigation such as wayfinding, information and selection. McDonald’s rollout of their self-service kiosks is a prime example of IFPDs elevating CX. Millenials and Gen Z customers are digitally savvy, and the self-service IFPDs give them speedy customer service and customization, enabling them to eliminate that gherkin off their cheeseburger with ease.
brightness of 10,000nit. The SR Series boasts independent LED sealing with elements of the screen wrapped in a protective fibreglass offering resistance from extreme heat, severe cold, acids, alkalis and even salt spray. Taking the outside in, in a true DOOH (Digital out of Home) experience, Hollister took wide-screen digital to a new level when they introduced their big screens, featuring live video of the Pacific’s waves in Huntington Beach, first launched in NYC and then the first Europe store was in Munich, Germany, over a decade ago. The “wave” screens are no longer in operation, but they proved their investment and supported the brand’s
FPDs in the Experience Equation Flat panel displays work just as well. A major installation that is well-known are Absen’s 10mm pixel pitch SR10 S outdoor LED screens at the Compton and Edrich Stands at Lord’s Cricket Grounds in St John’s Wood Road in London, providing live scoring, match updates, match replays and advertisements. Each screen is 11.52m W x 6.4m H equalling 73sqm, with super high brightness of 8,500nits – critical for a seasonal sporting event which means the visual ability of the LED will not be compromised even in bright sunlight or a dull day. A third larger Absen SR10 S LED was installed within the Allen Stand, 20m W x 5.76m H equalling 116sqm, for live scoring and match updates and with an even higher
CONTINUED
ucadvanced.com
47
Powered by FlippingBook