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The new Philips Signage Series were designed in collaboration with customers, so already the flat panel displays have considered the C in CX.
launch with increased footfall and fostering a strong brand reputation. To this day, Hollister’s target market, which are young adults, primarily teenagers, are aware of what the brand stands for, clothes with a focus on casual, beach-inspired styles, allowing for mixing and matching to create a variety of looks, although the brand would say, “clothes made for capturing moments, creating memories and being unapologetically you.” P-Line launch at InfoComm PPDS has recently unveiled the new Philips Signage 6000 Series (P-Line), setting a new benchmark for durable, high-performance digital signage. Available in 43”, 50”, 55”, and 65” sizes, the UHD 6000 Series is engineered for continuous 24/7 operation in even the most challenging environments like kitchens, transport hubs, and shopping centers. Enhanced with up to 800-nit brightness, conformal coating, IP5X protection, and a robust metal casing, the display resists dust, moisture, pollutants, and extreme temperatures ranging from 0 to 40 °C. Its FailOver technology ensures screens never go blank by automatically switching inputs, while integrated SmartPlayer lets users easily schedule and play content from USB.
The upgraded chipset enables secure remote device management via a special version of the Philips Wave platform, letting businesses control display settings without needing Android. However, for those seeking additional functionality, the Series offers optional OPS Android modules for further storage, advanced connectivity, and WiFi expansion, ensuring businesses can tailor the signage for their specific demands while enjoying reliable 24/7 performance and simplified management. The new Philips Signage Series were designed in collaboration with customers, so already the flat panel displays have considered the C in CX. Features such as the display boards can be mounted in portrait or landscape, the intuitive plug- and-play usability for content managers and the fact that remote management is possible without an on-board Android operating system certainly enhances the UX. Customer experience encompasses every interaction and perception a customer has with a brand, and as external factors and evolving priorities reshape consumer expectations, businesses must continuously adapt their CX strategies. Digital signage should be in most retail and hospitality future plans. n
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