We’re developing stronger relationships with customers, finding new opportunities in the market, and receiving a clear message from our customers who embrace the value-added services we’re bringing to the table.
We’ve found that, after the installation, if we offer a free training service on how best to use the room, that in itself can be the best promotion of the technology.
We’re focusing on the expansion of the solution element of our business, so instead of only providing the hardware, we are providing products together with software and service solutions.” Supporting Partners These services revolve around the ability to be there for reseller partners and provide a “cradle to grave” service from initial proof of concept through to installation. “We deal with a mix of customers,” said Aitken. “For example, we deal with experienced systems integrators and AV integrators that don’t need us to be the experts. But sometimes they might need us to check if two products are compatible or maybe brainstorm with our technical team about a solution or project, which we are happy to do. “But for the SMB IT providers who have an end-user customer who wants a Teams Room, we can provide a tech solutions team that can support the end user for the day, and talk to
the end-user on the partner’s behalf. “That conversation can start as just a proof- of-concept conversation – brainstorming a few ideas, but move into consultancy services, working with our customer to help with the design of systems, schematics, room builds, and demonstrations, either virtually or on- site, in order to help build the quotes on our partner’s behalf.” The service doesn’t stop there, as Aitken details, after the sale there can often be teething problems which can detract from the success of a solution. That’s where Comms- Care, Ingram Micro’s IT Solutions and Services provider, can help the partner and its end users make the most of the technology they have invested in. “There’s nothing worse than going into any meeting room, trying to plug cables in and nothing is working; it’s hugely frustrating. We’ve found that, after the installation, if we offer a free training service on how best to use the room, that in itself can be the best promotion of the technology.”
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