SUSTAINABILITY
sustainability and good sustainable practices that are compliant with regulations to increase the value of the company. Frameworks such as the Task Force on Climate-Related Financial Disclosures (TCFD) help businesses to identify and disclose climate-related risks and opportunities. “With a direct link to the financial impact on areas such as revenue, expenditures, assets and liabilities, and capital and financing, it helps businesses to see the benefits of better sustainability.” Sustainability as a Sales Tool While regulation may force through change, showing that sustainability is at the core of a business has also become a priority for many marketing departments. As the warnings grow louder, the incoming generation of workers are more conscious than ever about climate change; a consciousness that is influencing purchasing decisions. “The world is caring about how sustainable businesses are,” said Tonya Brilon, Head of Product Marketing, Personal Workspace B2B at Logitech. “Almost every company now has big sustainability goals or wants to reduce their emissions. “Logitech wants to be zero by 2030 meaning that, whatever we produce, we want to be able to equally take out of other areas. We call this being climate positive, which is not adding any more carbon to the world.” According to the Office for National Statistics, just shy of three-quarters of the population are worried about climate change, with Hayes adding that “Any business which doesn’t regard sustainability as a key USP is doomed to fail. “Sustainability could not be a bigger topic for those running businesses right now,” said Hayes. “While it certainly isn’t a new trend, sustainable action is no longer something that is advised for business leaders. No, it is now a necessity. “Financially successful companies that integrate environmental, social, and corporate governance (ESG) priorities into their growth strategies consistently outperform their peers. Top performers don’t pursue ESG-related initiatives on the side but they integrate them into the overarching corporate strategy alongside growth and profitability. “Over 80 per cent of global consumers feel strongly that companies should help improve
the environment. This means the pressure on businesses to be more sustainable is creating a whole new USP in itself.” Becoming Greener While the advantages of becoming greener are appealing, and the importance of becoming more sustainable for the planet’s sake is evident, the question of how to be more sustainable remains. Brilon told UC Advanced how Logitech has got to a position where all video collaboration devices that run on the CollabOS operating system are now manufactured with next-life plastics. “We have gone back into our CollabOS portfolio, like the Rally Bar, and the Rally Bar Mini that we launched two years ago, and we now make them all out of post-consumer recycled plastic. “Our team went to work with the plastic manufacturers because the recycled plastics weren’t that great five years ago. Now, our designers can design products using old plastic, and give recycled materials a new life. “That extends to the interior too, we are asking how to design a more sustainable PCB board with recycled plastic and recycled metal. “We don’t want customers to throw away their old plastic just to buy more plastic. That is why we try to go back and make our older products better, instead of just making newer ones.”
CONTINUED
Tonya Brilon
logitech.com
While it certainly isn’t a new trend, sustainable action is no longer something that is advised for business leaders. No, it is now a necessity.
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