UC Advanced - issue #7

A one-size- fits-all approach does not work

“For instance, through the Enreach API suite, we integrate a contact centre solution into the Enreach platform so that Enreach provides the telephony component, and the other vendor provides the contact centre features.” One portal for everything Furthermore, Channel XChange — Channel UC’s OSS BSS portal, built in-house but based on the Enreach platform — provides partners with an easy-to-use experience. “Exchange is our portal where our partners can carry out ordering and provisioning, including licences, SIP trunks, direct routing, Microsoft Teams, and Operator Connect.” Through the portal, Channel UC is also expanding the range of white labelling options available to its partner community: “There is a massive demand for this, and so we are excited about the additional white labelling options the Enreach platform is designed to provide.” Invest in people However, technology is just one part of the company’s strategy, and it has spent the past couple of years investing in its structure and

people, with operations, professional services, pre-sales, sales, billing, marketing and development teams. “We have a very strong set of departments, we know the partner community, and, through our history, we are known as an organisation to trust.” The company’s whole philosophy is very people-centric, including the vendors with which it chooses to work. For instance, Brad cites the quality of the relationship with Enreach for Service Providers as critical. “People buy from people, and we have an excellent historical relationship with Enreach. We know that should we have any questions, they can pick up a phone and speak directly to one of the team there. Having a good vendor relationship is as important as the quality of the hosted telephony platform.” With its people focus, market experience, choice of innovative technology, commitment to its partners and providing their end users with choice, Channel UC is in a position to continue its impressive growth and, at the same time, help Australia’s channel community make the most of the UC and wider ICT many opportunities available to them and their customers.

Even on the Microsoft side, we see many

people still taking the

phone, while some prefer using a headset. So it depends on who you’re selling to: this is about giving people options.



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