companies striving to create zero-friction collaboration experiences. Streamlining and standardization, while continuing to support multiple platforms will be essential for businesses planning investments in 2025 and beyond. As we look ahead, wide-ranging adoption of advanced collaboration solutions is on the horizon, with platforms like Microsoft Teams and Zoom evolving to offer more seamless transitions between video conferencing, chat, file sharing, and project management. Integration across these platforms will enable employees and clients to communicate more effectively, regardless of platform preference.
ride the wave of AI, but turning ambition into fruition is what will really matter in 2025. IT vendors need to access state of the art AI solutions, allowing customers to deploy AI faster, safely, and more efficiently. Key to this is providing access to a partner ecosystem, including AI Independent Software Vendors (ISVs), across various applications and services. Partnerships will be crucial here. One of the major roadblocks to wider AI adoption is the fact that even if companies buy the best software or hardware, there can still be issues harnessing the technology and ensuring employees have the right skills to maximise their AI investments. It is crucial that IT vendors have initiatives in place to combat these challenges. Privacy will emerge as a defining feature, with many systems adopting private cloud architectures to give users unparalleled control over their data. This evolution will sharply distinguish these secure, user-centric solutions from centralised corporate AI systems, signalling a paradigm shift in the AI landscape.” The growing use of AI will be a driving force, boosting productivity by streamlining communication, automating routine tasks, and enabling personalized follow-ups and task management. AI’s role in physical meeting spaces will also grow, with transcription and meeting summaries, identification of individual attendees in the room and corresponding note-taking, as well as automation of in- room experiences. However, performance of AI tools in a meeting room context will depend on designing effective spaces equipped with advanced audio and video solutions to enable AI to fully interact with the physical world.
Manon Dave, AI visionary and engineer In 2025, the convergence of advanced AI technologies will redefine personalisation, delivering tailored assistance that aligns
with individual needs and lifestyles. Far beyond generic AI systems, these companions will become deeply ingrained in our routines, mastering tasks like work management, health monitoring, and home automation.
Manon Dave
Ralf Jordan, Vice President Channel EMEA at Lenovo The channel landscape is undergoing significant change and in 2025 both hybrid and multi-cloud will open up unprecedented opportunities for resellers,
offering everything from platform to infrastructure and end-user services. They are reshaping IT modernisation and disrupting traditional reseller roles. As cloud services expand, resellers are shifting from product sales to managing cloud infrastructure and digital transformation projects. The multi-cloud trend, originating in large enterprises, is now penetrating SMEs, offering opportunities across platforms, infrastructure, and services. This evolution positions multi-cloud as a dominant strategy for businesses of all sizes. Channel partners are already keen to
Ralf Jordan
lenovo.com
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