UC Advanced - issue #14

Cobrowse vs. screen-sharing While both Cobrowse and screen-sharing enable real-time collaboration, they are designed for different use cases. Here’s a quick comparison to help you understand the unique advantages of Cobrowse:

Feature

Cobrowse

Screensharing

Ease of integration Bandwidth efficiency

No software installation required— integrates directly into your webpage Optimised to share high-quality visuals while consuming less bandwidth

5 Requires additional software or plugins to install and use 5 Typically uses more bandwidth 5 Sharing the entire screen may include unintended content 5 No built-in data masking,

4

4

Browser- specific security

Restricted to the browser

4

Data privacy with masking

Fully configurable to hide or mask sensitive data, such as personal or payment information

4

potentially exposing sensitive information Graphics supplied courtesy of Zoom Blog 08.01.25

Cobrowsing allows support agents and customers to simultaneously view and interact with the same web page or application in real time.

to share the student’s browser tab, quickly identifying which question the student needs help with. Insurance Scenario: A potential client is filling in a pet insurance or life insurance form, and does not understand what information is required on ‘page 3’. Cobrowsing: The insurance customer service agent is able to see the potential client’s browser tab, and provides an in-depth explanation to help the potential client understand what information is required. Banking Scenario: A potential client is considering saving some money, but cannot make up their mind which product best suits their need. Cobrowsing: The bank advisor shares their browser tab to explain the various savings products.

additional accessories and alternative choices Cobrowsing: The sales agent can help the online shoppers in real-time.

Real-time Interaction enhancing CX

Cobrowsing allows support agents and customers to simultaneously view and interact with the same web page or application in real time. This enables agents to provide live assistance and guidance, improving the customer support experience. By enabling agents to see exactly what the customer is seeing, cobrowsing reduces the time and effort needed to resolve issues. Agents can directly assist with form submissions, navigate the website, and troubleshoot problems more effectively. Cobrowsing’s applications in customer support, sales, education, and collaborative work make it an indispensable asset in today’s digital landscape. Challenges such as security and technical issues do exist, but the benefits of cobrowsing should far outweigh these concerns if implanted correctly. As technology continues to evolve, cobrowsing will undoubtedly become even more integral to how we interact online, driving efficiency, accessibility, and satisfaction across various domains.

Retail Scenario: An online shopper is

a) considering purchasing a item that requires assembly or configuration b) trying to decipher an email with an invoice and delivery note c) considering buying an item and needs help with the promotions on offer,

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