UC Advanced Issue # 1

FUTURE OF COMMS

What’s next for the new normal? Three years on from the original lockdown, the ‘trend’ of working from home has become a staple of the modern business. With that comes challenges, especially when working out the future of collaborations.

We’ve kicked off the hybrid era with a bang! No more commuting five days a week! We can all spend more time with our family! While studies and public opinion are now giving the same verdict, the fact of the matter is businesses are still coming to terms with the new way that we are working. Although interestingly, the number of CEOs who would prefer to have employees back in the office full time is declining, according to The Conference Board. The announcement of research, which surveyed 1,131 C-suite executives, including 670 CEOs across the globe at the end of last year, said ‘there appears to be an emerging equilibrium around remote work in economies that more rapidly moved to hybrid models during the pandemic, with just 5 percent of CEOs in the US and Europe looking to expand it and about four percent looking to reduce it.’ ‘Despite evidence showing many CEOs in the US and Europe desire a return to the office mandate, just five percent of CEOs in the US and two percent in Europe cite

returning workers to the physical workplace as an HCM priority in 2023. For many, the challenge now is how to optimise a hybrid work model.’ “The prevalence of remote work has fundamentally changed the way we interact with colleagues, and has required us to rethink the way we collaborate and communicate with one another” said Natasha Maddock, Co-Founder of Events Made Simple. “In the past, face-to-face interactions in the office were the norm, making it easier for individuals to build relationships and maintain communication with colleagues. However, with more companies adopting remote and hybrid work setups, businesses are now faced with the challenge of fostering engagement and collaboration in a virtual environment.” Building community Being able to hold employee interest, and thus build an affinity for the business they work from, has always been a challenge. The old adage about ‘doing what you love

Natasha Maddock Co-founder

eventsmadesimple. co.uk

CONTINUED

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