COMMENT COMMENT
A Warm Welcome Get ready for a brand new look at Unified Communications and Collaborations
is affecting the communications industry on page 21. We’ve all seen the interest ChatGPT has drawn from the business world, especially as Google and Microsoft have launched their own version of the word generator. But what struck me was how the focus for AI is still well and truly on support; although I think that’s going to change rapidly. I think the best demonstration of just how communications and collaborations is changing is the big interview we have with Dion Smith, Zoom’s Channel boss for EMEA on page 12. Listening to him talk about how Zoom has grown from just a video conferencing solution to a multi-faceted platform, it’s really a metaphor for the way the industry as a whole has grown from individual technologies, to an overarching platform. It’s these stories that we’ll be bringing you every month. Rather than just letting you know what Microsoft, RingCentral, and Cisco are up to, you can expect an in depth analysis of the markets that they are operating in. Personally, my goal is to start to move the narrative away from the pandemic and a shift in working conditions. Unfortunately I don’t
Hello and welcome to this
first edition of UC Advanced. I’m very excited to be at the helm of this
publication at the start of what I hope will grow into a very successful outlet. The Unified Communication and Collaboration market is fascinating right now, and we’re going to be covering all of it over the coming months and years. From the overarching platforms, to the specialists who integrate into them, we’ll be diving into industry vertices and department horizontals to provide you with the content you’ll, hopefully, want to read. Throughout the next 50 pages, you’ll see how we intend to bring colour to the UC industry. Artistically I think we’ve certainly achieved that, our designer has done a great job bringing these pages to life, and is certainly unlike anything else on the market. Editorially our goal is not just to talk about VoIP integrations, call centre features, or collaboration room designs, but instead, report from the coalface the trends that are playing out in front of us. In this issue alone we look into how the definition and use of collaboration technology is changing throughout education (p16), and how years of classroom teaching is influencing the way we collaborate today, on page 32. There are lots to take away from those pieces but one thing that was clear to me is that growing up around technology is a real benefit for children, and continuing to interact and play with solutions, no matter what age you are, is only improving the standard of teaching in classrooms and technology in meeting rooms. We also look into how Artificial Intelligence
Elliot Mulley-Goodbarne Editor
think we’ll ever get away from such a seismic shift, even in this issue the pandemic is regularly referenced, but after three years of writing headlines about working from home, I think it’s time to look forward. If you have any thoughts, announcements, or feedback for us please give us an email press@ucadvanced.com. I look forward
to
hearing from you.
CALLING ALL BRANDS
Support your Channel Distributors and Resellers by using the new FREE Stock in the Channel functionality: “Authorised Distributors”. Click here to learn more
ucadvanced.com
03
Powered by FlippingBook