EMG: Tell me the thinking behind the launch of the XR Series of desktop PCs? JM-F: We’ve had a long interest in Linux as an operating system. It’s open and inclusive, enabling users to be creative and productive in new ways. Users have always been able to load versions of Linux onto Planet devices, but Linux could be a complex challenge for users with little experience of the operating system. We wanted to create
the first “out of the box” Linux-based PC. One of the main differences is the PC comes with an external colour touchscreen, so users
can quickly access key functions and features as well as monitor PC
performance in real time. The XR Series can be configured with different levels of RAM and memory to suit users’ needs. Developers can access smart Linux applications and new Linux users get an experience that they can enjoy from the off. EMG: What are the primary routes to market for Planet products? JM-F: Initially we were fortunate to have the support of active communities of Linux users as well as people who used PDAs back in the day and wanted the functionality again. Over time this has evolved. We’ve found a wide range of communities that see the benefit of having a fully functioning keyboard device in their pocket: from teachers wanting to make notes on the go, to doctors taking patient notes, to bloggers, journalists and other content creators. We’ve even had people take our devices on global adventures – from climbing the highest mountains in the world to cycling around the globe. Key markets for our products include Europe, the US and Japan, where we are already in retail. We’re actively looking for distribution partners that can help us gain exposure alongside other business productivity devices. All the keyboard devices have access to Android apps meaning its relatively simple for users to replicate the desktop experience on the devices.
For the new range of PCs we are actively seeking partners to help us take advantage of the growing Linux-based opportunities. EMG: What have been the biggest challenges to overcome bringing new form factors to market? JM-F: The shortage of components and the global lockdowns were exceptionally challenging times. Our devices are designed in the UK but currently manufactured in China and not being able to travel to the manufacturing plant was a huge issue for the business. Since those restrictions have been loosened it has become easier to manage the production process and ensure the quality remains exceptionally high. EMG: After keyboard phones and Linux-based PCs, what comes next? JM-F: We want to be a business that provides alternative hardware and software for niche markets. An increasing number of people are nervous about the reach that tech giants have over personal data. We plan to provide alternatives that help people access the same services but with a level of personalisation that does not compromise on privacy. Linux is a big part of that strategy but it will extend beyond operating systems into hardware, software and – critically – services.
We’ve even had people take our devices on global adventures – from climbing the highest mountains in the world to cycling around the globe.
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