STADIUM CX
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pretty sure of two things – every day will be different for Huw, and he is a very busy man.
Pinpointing peaks and making data-driven decisions
Historic Stadiums tackle High-Speed Wi-Fi
Using ExtremeAnalytics, the club has access to real-time data around fan preferences and experiences such as foot traffic, popular concessions areas and app usage across the stadium and it is now possible to personalise and customise fan experiences throughout the stadium. It can also pinpoint peak moments during games when fans are most digitally engaged and where they most often congregate in the stadium, helping the club make data-driven decisions such as identifying areas in the venue that may require additional staff, opportunities for future marketing partnerships and prioritising content to boost fan engagement. LFC’s wireless network is managed entirely through ExtremeCloud™ IQ, enabling stadium staff to monitor and control Wi-Fi capacity and performance, and adjust the settings and parameters of wireless devices such as access points. The operations team has a complete view of the stadium network through a single, centralised dashboard, enabling them to optimise performance in real-time to deliver a seamless experience for fans and staff connected to the network. Liverpool FC fans will never “walk alone” and their connectivity will never falter. Norman Rice, Chief Commercial Officer, at Extreme Networks commented, “Partnering with one of the world’s most celebrated football clubs to deliver wireless connectivity that transforms both matchday and fan experiences has been inspiring. Creating a modern experience while still preserving a historical
Another stadium recently elevating its CX is Anfield, home of Liverpool FC. Anfield deployed high-speed Wi-Fi to drive engaging digital fan experiences and streamline stadium operations with Extreme Networks, and Extreme’s deployment partner for the project was Verizon Business. Drew Crisp, Senior Vice President of Digital, at Liverpool FC, explained, “Anfield
Norman Rice Chief Commercial Officer
is an enduring symbol in UK football history and has stood for 139 years,
hosting countless historical moments and legendary matches. With Extreme Wi-Fi, we’ve brought the stadium into the digital age, seamlessly blending our rich history with modern innovation. This partnership not only empowers us to deliver innovative digital experiences but also provides us with valuable insights to continually enrich fans’ matchday experiences. Extreme was a true partner throughout the entire process as they are the gold standard when it comes to providing seamless connectivity in high- density, iconic venues.” With hundreds of thousands of LFC fans who come through the turnstiles each year, new digital experiences like mobile ticket scanning, cashless payments and mobile concessions are just some aspects of the fan’s CX and the network’s design for high-density outdoor environments helps ensure that even during sold-out games, with all 61,000 seats filled, the connectivity remains robust and fast.
extremenetworks.com
Massimo Peselli Chief Revenue Officer for Global Enterprise and Public Sector
verizon.com/business
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