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landmark is an area where Extreme continues to excel. Our collaboration with Liverpool Football Club goes beyond simply improving connectivity; it’s about shaping the future of one of the world’s most beloved sports organizations, and we’re honored to be at the forefront of this transformative journey.” Verizon Business Chief Revenue Officer for Global Enterprise and Public Sector, Massimo Peselli, echoed Rice’s sentiment, “The opportunity to be part of the ongoing legacy of a storied football club such as Liverpool FC is an honor. Joining together with Extreme Networks, we are further transforming the in-stadium connectivity experience for this immensely passionate fanbase. Venues like this are the ultimate proving ground for tech – an industry we view as an epicenter of innovation.” Extreme Networks delivers high- performance network solutions to stadiums across Europe, including Borussia Dortmund, Olympiastadion Berlin and stadiums within ESSMA, bringing more joy to the fan experience and the football clubs’ staff and outside broadcasting teams. Expecting exceptional experiences Another partner of Extreme Networks is Westcon-Comstor. Martin Flensburg, VP, Business Operations, Global Supply Chain Solutions and Services at Westcon-Comstor commented: “The modern-day sports fan expects an exceptional experience rooted in connectivity. High-speed Wi-Fi connectivity and Wi-Fi analytics enable seamless experiences including mobile ticketing, cashless transactions, in-seat concessions ordering, real-time sports betting, and
improved stadium app performance, driving fan engagement while boosting revenue generation for venues. Strong network infrastructures improve ticketing, security, and staff collaboration and provide data- driven insights for better resource allocation and operational planning. That’s why we’re excited to be working with Extreme Networks, which is spearheading the rise of the connected stadium, to revolutionise the matchday experience for sports fans across Europe, the Middle East and Africa (EMEA). As the first distributor in the region to be officially recognised as a delivery and solutions partner for stadiums looking to leverage Extreme’s market-leading solutions, we are accelerating adoption of Extreme’s solutions – creating new growth opportunities for channel partners while adding value through our own services. Meanwhile our experienced services team will install and deploy the infrastructure to meet each venue’s specific requirements. Extreme Networks is an innovator in this space, shaking up the status quo and helping customers find new ways to drive better outcomes. We’re excited to be partnering with them as they continue to expand their presence across EMEA.” Connected stadium strategies Gone are the days when stadium visits meant spotty Wi-Fi and long queues for most major UK stadiums. On the other side of Stanley Park is “home of the Blues” Everton FC’s current grounds, Goodison Park. Go two miles down the road and you’ll find Everton’s upcoming 52,888-capacity stadium, promising to be a benchmark in modern sports venues, thanks to the comprehensive networking solutions of HPE Aruba Networking – a unit of Hewlett Packard Enterprise. Everton Football Club has partnered with HPE Aruba Networking to develop a secure and intelligent networking infrastructure for its upcoming new waterfront stadium. The comprehensive solution will include switches, access points, Wi-Fi, wired network management and security software. The technology will enable Everton FC to create a connected stadium strategy and offer an engaging fan experience using digital technologies. The state-of-the-art infrastructure is expected to be in place when the new stadium opens for the 2025/26
Martin Flensburg VP, Business Operations, Global Supply Chain Solutions and Services
westconcomstor.com
season and the new stadium should be nothing short of a technological marvel.
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