EAGLE EYE – BI
Entry Level Meeting Cameras The Meeting Cameras category consists of the webcams category and the video conferencing cameras category. Top Performing Brands in the Channel (by Total Searches)
Entry Level Meeting Cameraas (April– June 2024)
Webcams have historically been defined as cameras which can be used by an individual to stream into a virtual meeting, and video conferencing cameras have historically been defined as those with a larger field of view and can thus stream entire teams into meetings. Since the end users use the devices interchangeably, Stock in the Channel analysts have a super category that holds both categories. Looking at only those cameras in the “Entry Level” segment of Meeting Cameras, the trend for Q2 shows a 34% growth YoY for this sector. HP Poly has exhibited the biggest growth in stock held compared to Q2 2023, contributing to a position in the top three brands with the brand experiencing the biggest implied sales value growth between Q2 2023 and Q2 2024. The Fastest Growing brands are HP Poly, Microsoft and Trust. Logitech remains a strong competitor achieving the highest trendsetter rating and holding several products in the top trending list and the bubbling under list.
2.3%
0.98%
2.52%
2.53%
5.84%
Brand
Logitech Microsoft
6.28%
HP Poly Lenovo Trust JLC Conceptronic Dicota Sandberg
9.58%
68.28%
Analyst at Hand
Statistical Analyst for the B2B channel, creating data-driven market intelligence reports in over 20 IT categories. Using analytical metrics based on search data, stock levels and implied sales, we see trends as they flow through the channel, and spot opportunities on the horizon.
Top search terms April–June 2024
Wickus Bester, statistical analyst, Stock in the Channel
For more information about our Business Intelligence Services, email BI@stockinthechannel.com
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