CONNECTIVITY & COMMS
Making an impact Sona Business has forged a strong reputation in Europe over the past decade and more, but is now bringing its range of internet, cloud and hosted UC solutions to the UK market – and looking to make a big impact.
UCAD: What can you bring to customers that others don’t? What is your USP?
Sona Business has recently entered the UK market and is looking to make an impact in a growing and competitive market. Here, John McKindland UK partner manager, Sona Business, talks about the company, what it brings to the market and what makes it stand out from the competition. UC Advanced: Sona Business has just entered the UK market – what will you be providing to customers? John McKindland: Sona Business is a wholesale internet, cloud and hosted UC solution provider backed by a 12-year international pedigree. The privately owned business, founded by Sonia Harjani and Walter Perris, has global operations centred from Dubai and Rotterdam – supported by data centres across Europe, the Middle East and Asia. Sona’s wide-ranging portfolio includes hosted UC, SD-WAN and private cloud services, offering ‘last mile’ access and data connections across the UK and Europe. Sona enjoys a strong market presence in the Netherlands, Belgium, Germany and Switzerland, supported by a 24/7/365 Global Network Operations Centre.
JK: Sona is on a mission to shake-up the market and forge a strong UK presence based on high calibre connectivity and speed of service through a personal touch. Our core areas are connectivity, communication, cloud and mobility. We are a one-stop-shop with a global reach. Equally the short lines of communication with after-sales helps us stand out from the competition. We are reachable, caring and professional. In addition, we have a very strong ‘Bring Your Own Carrier’ offering that provides customers with simplicity to expand their services, carry their own call and control costs as part of an ‘end-to-end’ proposition. UCAD: What is the strategic thinking behind entering the UK market? How big is the opportunity? JK: The UK has taken great strides forward in recent years but in many ways we are still lagging behind the rest of Europe in terms of network performance. We want to raise the game and provide more choice. For the past 12 years we have been building a strong global presence especially in Europe. Entering the UK is the next logical step forward for us as part of a sustained, controlled and profitable growth strategy. New offices in Hull will be the focal point of our activities. The infrastructure is in place and we are ready to make a big market impact. UCAD: What are your ambitions for Sona Business in the UK? Are there targets for growth/market share capture, for example? JK: There are no limitations to what we can achieve, based on small steps forward. It’s about on-boarding a select group of partners – not just any partner as they need to share our vision and ambitions. We offer something
John McKindland Uk Partner Manager
sonabusiness.com
48
Powered by FlippingBook