UCC NEWS
Giacom on the ball with The Big Goal
Giacom has announced the renewal of its headline sponsorship of The Big Goal for the upcoming year, reaffirming its commitment to tackling youth homelessness and fostering community integration through the power of football. Launched at St. George’s Park in October 2023, The Big Goal is a channel initiative that aims to empower at least 1,600 young people (the number of holes in a full-size football net) facing homelessness by providing them with access to the nationally acclaimed Street Soccer Academy programme, run by the Street Soccer Foundation, in partnership with professional football clubs across the country. These Academies offer valuable training, mentorship, and pathways into education or employment, equipping participants with the skills they need to successfully reintegrate into society. Since its inception, The Big Goal has achieved remarkable success in its first year, funding the delivery of 44 Street Soccer Academies, directly benefiting over 400 young individuals, providing them with
life-changing opportunities. Giacom itself has sponsored five Academies near its offices, deepening its ties with local communities while supporting its broader Environmental, Social, and Governance (ESG) goals. “We are incredibly pleased to continue our partnership with Giacom,” said Keith Mabbutt, Founder and CEO of the Street Soccer Foundation. “Giacom’s involvement has been instrumental in helping us deliver on our mission to combat youth homelessness and create lasting opportunities for young people across the country. As the new Premier League season kicks off, this announcement marks a significant milestone in our shared journey to create positive social change.” Giacom CEO, Terry O’Brien, added, “The Big Goal is a prime example of how, together, we can affect positive change and become a force for good in our communities. As the headline sponsor, we are immensely proud of how the Channel has united in support of this cause, bringing positive changes to communities and young lives nationwide.”
Terry O’Brien CEO
giacom.com
Zendesk offers Outcome-Based Pricing Zendesk believe soon as much as 80% of customer interactions will be automated and have recently implemented outcome-based pricing for AI agents, a move designed to ensure its pricing models reflect the true value of what AI provides to a business. “As the industry moves toward more transparent, results-oriented business models, we are proud to lead the way with a solution that ensures companies can confidently invest in AI,” said Nikhil Sane, SVP GTM Strategy and Pricing at Zendesk. Zendesk pricing is now directly tied to the outcomes delivered by AI agents, meaning customers will only incur costs for issues that are resolved autonomously by AI. The model ensures that businesses invest in successful outcomes, aligning costs directly with the value received, ensuring businesses pay only for the real results delivered by AI agents. Zendesk includes AI agent capabilities for all Zendesk Suite and Support plans, with a starter usage level at no additional cost.
Midwich TechXPO 2024 Midwich Tech XPO is back, and this year it is being held at Ascot Racecourse on 23 and 24 October. Grab your chance to discover all of the Midwich UK brands in one location and get access to the entire portfolio. Use the opportunity to find out more information on Niman’s Security offering, not only stored in their 50,000-sqft warehouse but across the Midwich Group, and discover a carefully curated selection of top-tier business headsets from leading vendors, showcasing Niman’s expertise in UC&C. Beyond headsets, Niman’s knowledge spans a wide range of UC technologies – make sure you book a catch-up with them!
Nikhil Sane SVP GTM Strategy and Pricing
zendesk.co.uk
ucadvanced.com
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