WORK MANAGEMENT
The Week starts with monday
The Elevate Conference is one of monday.com’s flagship annual events, aimed at showcasing the evolution of the company and its vision for the future of work management. Recently held in key cities such as London, New York, and Sydney, the conference gathers professionals from various industries to discuss the rapidly changing landscape of collaborative technology.
monday.com’s Journey and Growth Since its founding, monday.com has established itself as a leader in the work management sector. While the company began primarily as a product-led growth organisation, focusing on direct sales through its website, it soon realised the potential of an indirect sales approach as well. This strategy allowed monday.com to expand more quickly and enter diverse markets. Ophir Penso, VP of Partnerships, explained, “About five years ago, we decided to develop both direct and indirect sales in parallel, a move that allowed us to scale faster than our competitors. While many tech companies start with direct sales and later build their channel strategy, we pursued both paths at the same time. This gave us a significant advantage.” Today, monday.com is one of the dominant players in the work management space. Penso notes that the sector has rapidly matured in the past few years, “If you look back five years ago, you wouldn’t have seen Gartner Magic Quadrant or Forrester reports focused on work management. Now, it’s a fully recognised market, and monday.com is at the forefront of that evolution.”
Ophir Penso VP of Partnerships
The London leg of this year’s Elevate Conference, held in September, featured notable keynote speeches from Eran Zinman, Co-CEO of monday.com, who reflected on the journey of monday.com, and Daniel Lereya, Chief Product and Technology Officer, who shared updates to the company’s product suite along with real- world success stories from companies like Experian, Eight Wealth, and Oatly. With an emphasis on the growing role of work management solutions, attendees were provided with insights into how these tools are transforming businesses globally, streamlining workflows, and improving team collaboration. As monday.com continues to grow in prominence, one of the central themes of the conference was its approach to working with partners, the company’s integration capabilities, and the future of the platform, and with 94% of attendees gaining new skills and 92% recommending the event, it’s clear that Elevate is a go-to event for professionals focused on improving team performance.
monday.com
Today, monday.com is one of the dominant players in the work management space.
Integration and Expanding Product Suite
One of monday.com’s key strengths is its ability to integrate with third-party platforms. Although monday.com offers an expanding suite of its own products, such as monday CRM, monday Dev, and the upcoming monday Service, it has embraced an open ecosystem approach, ensuring seamless integration with other industry-standard tools like Jira and NetSuite. “monday should be the core of the work,
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