UC Advanced - issue #12

Sony Recycled materials have been incorporated into Sony products from as early as 2002 when vegetable-based plastics were incorporated into the Sony Walkman. Today, Sony uses recycled plastics in many of its products, including its BRAVIA TVs and Xperia phones. The A95K/A90K/A80K BRAVIA TV series makes use of a particular type of recycled plastic called SORPLAS. This material is made from used water bottles and waste optical discs collected from factories and markets. SORPLAS is particularly useful as it is strong and resistant to fire, unlike many recycled plastics. Sony states that CO2 emissions produced from SORPLAS can be approximately 72% lower than flame-retardant virgin plastic used in the same application.

Dell Dell is committed to creating products made from over 50% recycled or renewable materials and 100% renewable packaging by 2030. In 2024, sales of several Dell laptops in the Inspiron and Latitude lines incorporate recycled materials into their design. 50% of the plastics used in the bottom cover, inner frame and battery frame for the Inspiron 16 Plus are recycled, while 50% of the cobalt used in the Inspiron’s battery is recycled. The Latitude 5000 series also uses recycled materials. 20% of the system base contains reclaimed carbon fibre, 39% of the laptop’s rubber feet are made from castor bean oil, and 28% of the fan housing is composed of ocean-bound plastics.

The future Samsung, LG, Sony and Dell are just a few examples of tech organisations embracing sustainability in their devices, used daily by billions of Millennials, Gen Z’s and other demographics of the population. By creating quality devices that incorporate recycled and renewable materials, these organisations demonstrate that sustainability does not have to come at the expense of quality. As Gen Z and Gen Alpha (the first generation of people born in the 21st century, from 2010 to 2024) begin to exert greater spending power in the market, we at UC Advanced expect to see tech organisations release more quality devices that feature recycled and renewable components.

wu cwawd v. naenwc es idn.tchoemc h a n n e l .c o. u k ucadvanced.com

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