structure of the partner program, Thomas noted the value of maintaining distinct roles for partners without overwhelming them. “Having this split allows smaller partners to succeed in certain areas without having to have a 20 to 3-odd staff count,” he explained. This flexibility allows partners to focus on their strengths and grow at their own pace, which enhances the overall robustness of the ecosystem. Its always good to get an insight into a companies Partner Programme directly from one of their Partners and Thomas didn’t hold back on his praise of monday.com calling it in his view, the “best partner program for any SaaS service on the market.” He goes on to say,” We have weekly meetings, but that’s just a formality. Some weeks I speak more with my monday.com channel partner manager (CPM) than I do with a lot of my actual employees within my company. “ When asked about other SaaS products he noted, “We tried partnering with other companies and some companies that were a lot bigger than monday.com, and we did not even get to meet quarterly with them. It felt like we were treated as lead generation, whereas the partnership with Monday.com is like our CPM, like our sales manager. That’s the kind of relationship they have with their partners.” Thomas continued, “Going on to focus on the commercial aspect to monday. com, I’ve reviewed 20, 30, 40 other Saas
Partnerships, Service Partnerships, and Marketplace Partnerships. Each program is designed to align with the specific needs of different partners and market segments. Solution Partnerships focus on reselling monday.com as a product and the company currently has over 270 solution partners globally. Ophir emphasised that these partners play an indispensable role in driving engagement and broadening the platform’s reach. “It’s a big part of what the company is doing,” he stated. “Our partner program grew 24% over the year.” This impressive growth reflects the strong demand for monday.com’s solutions across various industries. Service Partnerships are uniquely structured to equip partners with the necessary tools, training and certification to deliver high-quality service. This offering is especially significant as companies increasingly look for partners to help develop and implement custom solutions. Ophir expressed, “We see our partners as the main delivery arm of the company,” emphasising the essential role they play in addressing clients’ unique challenges. With the rising demand for comprehensive solutions, service partners have become vital in supporting organisations in adopting monday.com’s software. Marketplace Partnerships are focused on innovation within the monday.com ecosystem. This program enables external developers to create and distribute applications that enhance the platform’s features. Thomas points out how the app marketplace can serve as a powerful sales enablement tool, stating “From a partner perspective, the most innovation is still coming from monday.com; the app connects to those strategies and helps enforce them.” By harnessing the creativity of app developers, monday.com continuously evolves its offerings, allowing partners to better serve clients’ needs. Reflecting further on the overall
Thomas Karlsson Partner and CEO
omnitas.com
Some weeks I speak more with my monday. com channel partner manager (CPM) than I do with a lot of my actual employees within my company. Thomas Karlsson
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