COMMENT COMMENT
Relationships
UC
This month, in UC Advanced , the theme is primarily one of relationships; finding them, building them, nurturing them, and sometimes losing them. With 179 distributors listed on Stock in the Channel, resellers are spoilt for choice. Choosing whom you enter into a relationship with should be a decision based on more than price. Service Level Agreements and added value services should come into the equation. Someone at your service, that we showcase this month, is Nimans, and as Luke Nutbrown,
gathering, with Solution Partnerships, Service Partnerships and Marketplace Partnerships. You know you’re doing something right when one of your partners, Omnitas Consulting, remarks, “Some weeks I speak more with my monday. com channel partner manager than I do with a lot of my actual employees within my company.” Another organisation we feature this month is NFON, certainly going places and with a keen eye on the future. One aspect of relationships is being true to your word, and NFON AG’s CEO Patrik Heider is delivering, both with results and actions. NFON’s AI- enabled product tools are being rolled out at pace, with NFON keen to emphasise that every customer is important to them, and their perfect size means they are able to provide tailored-services and support. Relationships are most productive when we meet, and the UC Device we focus on in this issue is Meeting Panels, from a vendor and reseller perspective, and the Stock in the Channel analysts provide us with the market insights. And finally, in less than 2 months’ time, Microsoft ends our relationship with Skype. We’re still left wondering whether two decades in the digital era can be considered “a good run”?
Head of Networking at Nimans tells us, the in-house saying goes, “Nothing works without Networking”. On the subject of
Trish Stevens Guest Editor
networking, do be careful who you let into the heart of your operations, if you happen to have any form of a Contact Center
in your organisation. Contact Centers are designed for harnessing relationships and enhancing a company’s reputation, but they can be vulnerable too. Putting the Relationships into Customer Relationship Management software is monday.com. Fresh from monday.com’s annual Partner Summit in London, Ophir Penso, VP Partnerships, tells UC Advanced just how monday.com is able to attract over 600 partners from more than 50 countries for a three-day
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