CONNECTIVITY
VoIP: Digital communication in transition Fifteen years ago, copper wires were the backbone of telecommunications, transmitting voice and data – while the Voice over IP (VoIP) market was still very much in its infancy.
As technology advanced, traditional telephone systems were enhanced with IP capabilities and modern IP phones were connected to businesses’ existing PSTN systems. Almost all of these first VoIP migrations were carried out by system integrators. The IP telephony market has experienced significant growth in recent years – fuelled by broadband technologies and investments in all- IP infrastructures. However, there has also been a growing need for flexible communications solutions that not only help companies to reduce costs, but also increase efficiencies. Today, the VoIP market is dominated by larger providers, who offer standardised solutions – either directly to end users or through their network of reseller partners. This standardisation is the recipe for their success. By offering “all in one” solutions, combined with a few models of IP desk phones and cordless
asserting themselves against the market dominance of these larger providers. Their success depends on integrating new technologies, overcoming geographical boundaries by forming local partnerships, and converting their offerings to monthly billing models. This is where innovation is key. The use of cloud-based platforms, AI-powered call analytics, and the integration of building automation are opening up new business opportunities. Specialised communication solutions which are essential in sectors such as logistics or healthcare, enable providers to build a unique portfolio of customised products such as hosted IP PBX services, cloud contact centers, and unified communications platforms. But that’s not all. Collaboration with Internet Service Providers (ISPs) is also opening up new opportunities. Combined packages of connectivity and VoIP services offer synergies that can benefit both sides. ISPs can expand their customer base, while VoIP providers can gain increased visibility and access to new target groups through cross-selling – especially in the public sector, where contracts with larger operators are more commonplace. By focusing on quality, versatility and innovation, smaller providers can set themselves apart and establish their position in the growing VoIP market – while meeting the unique needs of their customers.
IP-DECT solutions, they can create efficiencies and offer attractive sales margins for resellers.
Utilising new potential Smaller VoIP solution providers and system integrators face the challenge of
32
Powered by FlippingBook