UC Advanced - issue #18

SURVEILLANCE

Surveillance Systems’ Demand is Growing UC Advanced caught up with Jeremie Francois, Sales Director, from Synology, to discover what end users look for in a surveillance system, in particular cameras facing entry points, and what MSPs and resellers should be aware of.

There has been a 57% spike in interest, over the past three months, February to April 2025, in the search volume for the security surveillance category on Stock in the Channel’s platform, which includes cameras, network surveillance servers and Network Video Records (NVRs). The sharp rise in searches points to an increasing awareness and demand for security surveillance devices, and one reason could be for SMBs in urban areas looking to scale their monitoring solutions based on the types and price points of devices being searched. Another reason why security cameras may be on the rise is due to advancements in AI, leading to an extended range of features never before available. It is now possible, for example, for AI security cameras to differentiate between people and vehicles, thereby helping to minimise the number of false alarms. The beauty of most surveillance

systems is that they operate 24/7, so longer hours than a human and less costs, offering more viewpoints than two eyes, but they do require a few things to work – storage space, power and connectivity. Deployment scales from a simple entry doorbell camera to a fully integrated multi-door/area solution for businesses or institutions. The specific components depend on the end users’ needs, such as threat level, site layout, budget and integration. Resellers or MSPs with limited DIY knowledge, or those with limited or no skills in mounting cameras, configuring apps and recorders and unfamiliar with running low-voltage wiring, should consider pairing with a partner who has a strong command of network basics such as dealing with router set ups and IP addresses. Synology, offers a complete range of surveillance cameras and networking equipment, and currently has one of

Jeremie Francois Sales Director

synology.com

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Synology VS600HD

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