COMMUNICATIONS
Nuvias UC: Focused Expertise Where It Matters Most The Nuvias UC TechTalks 2025 event delivered on its ambitious promise: providing attendees with not just information but actionable strategies to boost profitability, improve service delivery, and evolve alongside an ever-changing communications landscape. Hosted in a format that blended insightful panels, exhibition showcases, and open roundtable discussions, the event brought together leaders across the converged communications market.
UC Advanced caught up with CEO Joel Chimoindes at Nuvias UC’s TechTalks 2025 event, and he highlighted the transformation that Nuvias UC have undergone in the past three years to support MSPs in the channel. “When I joined the business I always wanted to make sure that we shifted the focus away from predominantly hardware, with the aim of growing further into software solutions and services,” Chimoindes said. “Our heart is converged communications,” as he puts it explaining, “we have evolved the business into those three very specific divisions, one around devices and infrastructure, the second around cloud solutions, the third around our technical services.” Each core division is led by dedicated business development managers and supported by a team with deep technical expertise, and this design has
been created specifically for Nuvias UC partners. “We’re not a jack of all trades. We are very focused in converged communications... and that’s our market.” A True Solution-Selling Mindset The emphasis for partners is on solving problems. Chimoindes explained that Nuvias UC has already embraced solution selling as the standard approach, as he explains, “I look at where a reseller would typically call my pre-sales team in. They call the pre-sales team in not to talk about a particular product. They’ll call the pre- sales team in to talk about how they’ve got a problem and ask us how can you help us solve it?” He goes on, “Actually our best examples of where we’ve done this is where our pre-sales and technical team are engaged early in that cycle. Where a customer is saying, actually, I don’t quite know how to do this.” He adds, “Our pre-sales team have been introduced to talk about a product, and then we’ve discovered that that product actually wasn’t the right solution for the job.” It is clear that Nuvias UC’s strategy reflects a growing need within the channel for partners who can bridge the technical and strategic and highlights the consultative role the company increasingly plays.
Joel Chimoindes CEO
nuvias-uc.com
We’re not a jack of all trades. We are very focused in converged communications... and that’s our market.”
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