customer calling, putting it into AI engines and then allowing that to then build an AI engine to provide a great level of service. When you think about that, it sounds really simple. But actually the complexity about getting that data in the right structure in the right way to then move that into an AI engine to then provide a great level of service is quite complex. Therefore we’re looking at services and we’re looking at solutions that can help that particular part of the market.” A Market in Motion Looking ahead, Chimoindes sees ongoing consolidation as inevitable. “If you look at the distribution space... 10 to 12 years ago, you’d have seen over 40 big distributors in Europe focused on AV. That number is now probably less than six.” The same trend is affecting MSPs and system integrators. But the changes aren’t just about contraction – new channels are emerging. “CRM resellers, for example, will become a real channel for converged communications,” he said, citing the growing integration between CRM platforms and communications technologies. He also pointed to the disruptive potential of marketplaces like Amazon. “They are servicing massive amounts of end users now. We have partners already in Europe who are on the Amazon Marketplace and are providing services for vendors like Zoom.”
The Path Forward As the market continues to evolve, Nuvias UC is keeping its focus on converged communications, yet the company is not standing still and the TechTalks 2025 were the perfect place for Nuvias UC to introduce their new vendor partners – Neat and Hiya. Ultimately, Nuvias UC aims to be more than a distributor – it seeks to be a partner in strategy, delivery, and growth. “There are very few partners that can and want to say, ‘we can do everything ourselves,’” Chimoindes concluded. “But why do it all when you can partner in a way that helps you make more money and reduce your costs?” The Nuvias UC TechTalks 2025 event made it clear that the future of the UC channel is converged, consultative, and collaborative. Through its evolved business model and clear commitment to empowering partners, Nuvias UC is positioning itself as a crucial enabler for MSPs navigating complexity, embracing innovation, and ultimately maximizing their profitability in a fast-changing market. n
There are very few partners that can and want to say, ‘we can do everything ourselves’... ...but why do it all when you can partner in a way that helps you make more money and reduce your costs?”
ucadvanced.com
33
Powered by FlippingBook