often describe their objective, whilst they are in gameplay, as wanting to “completely lose themselves” in the game at hand, and often looking to minimise distractions. This can be achieved by ensuring that each device is operating at high performance levels to prevent any lag and loss of quality, so gamers will be looking for high-speed connectivity with a fast and reliable internet connection. Additionally, device design is important: large wrap around screens with built-in speakers make users feel like they are in the game, which often feature customisable audio modes and subwoofers for deep bass. Reseller Opportunities in Gaming With such a big space for businesses to tap into, UC Advanced reached out to Paul Butler, Regional Sales Director UK & Ireland, AOC Monitors and Mansuraj Dhak, Manager at MSI for insights into the market. Gamers and esports enthusiasts know what they want, as Paul Butler confirms, “Resellers and MSPs entering the gaming market should understand that this segment has become highly stratified, with specific features driving purchasing decisions across different user categories. Refresh rate has emerged as the primary
differentiator for serious gamers. Our market data shows a 131.3% increase in sales volume for high-refresh-rate monitors (180 Hz and above) in the first three quarters of 2024, with particularly strong growth in the 240 Hz+ premium segment. These aren’t just enthusiast products anymore – they’re becoming the standard expectation for competitive play. Panel technology is another crucial factor. Our OLED gaming monitor segment has shown 145.5% growth in the first nine months of 2024 compared to the same period last year. This indicates that despite higher price points, gamers are increasingly willing to invest in superior visual quality that provides both competitive advantage and greater immersion.” Flexibility and Purpose-Specific Deployments By way of example, Butler points to AOC’s recent deployment of premium monitors
Resellers and MSPs entering the gaming market should understand that this segment has become highly stratified, with specific features driving purchasing decisions across different user categories.
at Wiltshire College for its esports and media facility, “For educational
institutions and esports facilities, we’ve found that flexibility and purpose-specific deployments yield the best results. At Wiltshire College, different zones required different monitor specifications – from high-refresh competitive areas to colour- accurate displays for design work. The
Paul Butler Regional Sales Director UK&I
aoc.com
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