stressing their system, thanks to AI- enhanced graphics. And for serious gamers, things like no-ghosting panels make fast-paced action look incredibly smooth and responsive. “On the hardware side we’re making things easier. Our EZ DIY designs and Project Zero motherboards are built to simplify the building process, thus tool-less setups, better cable management, and cleaner aesthetics mean more people can build or upgrade their PCs confidently.” Speed is Everything The importance of internet connectivity cannot be understated when gaming. Last month, Nokia revealed its Beacon 24 Wi- Fi gateway device at the Apex Legends Global Series esports gaming event, which offered a glimpse of what Wi-Fi 7 technology could do for eGaming apps. The Finnish multinational tech company reckons that it can “rival any commercial and retail device on the market” and offers gamers the “ultimate end-user experience”. Josh Zlatinszky aka NMoose, commented, “As a gamer, I thought Wi-Fi gaming was a fantasy – speed is everything, and lag can kill your game. But Nokia is changing that with devices that can deliver a wireless gaming experience as good as wired, if not better. I was blown away by how easy the gateway was to set up and by its overall performance. I’m all in for Wi-Fi gaming with Nokia.” “Last year, our Beacon devices powered the first Wi-Fi Apex Legends tournament, proving wireless eGaming is possible. Today, we’re upping the ante, showcasing their strength in one of the world’s most difficult environments for Wi-Fi, a busy convention center hosting an esports event. This can be a game changer for operators that want to offer more advanced Wi-Fi, latency, and performance management features to deliver the ultimate gaming experience,” said Gino Dion, Head of Innovation Solutions, Bell Labs Fellow at Nokia.
Last year, our Beacon devices powered the first Wi-Fi Apex Legends tournament, proving wireless eGaming is possible.
Growth and Opportunity The gaming market is evidently poised for yet more growth, fuelled by technological advancements and changing social habits. As the sector continues to gain traction, resellers must adapt to evolving trends and consumer preferences if they are to take advantage of this wave of demand. Current design trends such as refresh rates and panel technology (such as OLED and 240Hz+ monitors) are increasingly important as gamers seek both visual clarity and competitive edge. Flexible, purpose-specific setups are crucial, as educational and esports facilities benefit from zones outfitted with different hardware for diverse tasks. Bundled, tiered product portfolios help address the varied needs of mainstream, enthusiast, and professional gamers, providing clear upgrade paths. Providing local support and a broad product range will go a long way to building customer loyalty too. Who’s up for the challenge? n
Gino Dion Head of Innovation Solutions, Bell Labs Felllow
nokia.com
ucadvanced.com
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