UC Advanced - issue #18

DrayTek. Epos, Ilyama, Intermedia, Jabra, Mitel, netAlly, Simplified UC powered by Boom, TP-Link, Yealink and Yeastar. The presentations showcased some of their latest products and the advantages of them, but also there were distinct trends that appeared in the various presentations. AI was a topic that continually cropped up throughout the day, whether in presentations or talking to those companies exhibiting. The technology is developing rapidly and technology providers are harnessing it in their products now – and this is only going to grow as AI develops. While AI has been much hyped in the past couple of years, the business benefits are becoming

increasingly clear, which must be emphasised to customers.

Hybrid working was another key trend – with the expectation that it will continue to be prevalent, despite some companies encouraging employees to return to the office – and that hybrid workers need equipment that allows them to be as effective at home as in the office. n

While AI has been much hyped in the past couple of years, the business benefits are becoming increasingly clear, which must be emphasised to customers.

With Nimans Live busy throughout the day, it has been warmly received by those who attended.

Richard said: “Nimans Live 2025 was a great success, bringing together partners and customers with overwhelmingly positive feedback. We’ve already had requests for the next event and seen immediate opportunities from customers looking to diversify their product offering.”

Richard Dodd from Draytek added:

The feedback from customers has been

positive too. One Nimans customer said: “Overall, the day was excellent. I had some great conversations with a lot of the brands who attended, and the talks throughout the event were genuinely engaging and interesting.”

“The Nimans Live event was a real highlight for us. It was a great opportunity to connect with resellers in person, catch up with some of our loyal customers, and showcase DrayTek’s latest solutions.”

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