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In this month’s issue we’ve highlighted the Exertis Summit, Gamma GX Summit, Nimans Live event, and we even interviewed Joel Chimoindes at TechTalks 2025. I could use my word count to tell you what’s in this issue, but you can do that by looking at the contents page. So, I thought I’d spend 5 minutes giving you 5 good reasons why attending distributor events are so important for MSPs and resellers. 1 Networking Not only will events give you a chance to check out the competition, but you may also meet many new people who you share common interests with, especially vendors and account managers who are there to help you. Sometimes email relationships grow stale, and putting a face to the name you’ve been typing to can cement relationships. Assuming you’ve made that good first impression, relationships can lead to great things like knowledge sharing, partnerships, referrals and other opportunities. 2 Innovation Industry events and trade shows keep you up to date with what’s new and exciting in the channel. By going, you will be given the advantage of knowing about the latest trends,
sometimes even pre-launch news, keeping you knowledgeable and relevant. 3 Expert Advice Attending events gives you a chance to learn best practices and regulations, and help you avoid making any costly mistakes later on. Hearing from experts in their field, with no office distractions, directly from people who live and breathe their products and services every day, saves you time and energy doing the “homework” later. 4 Inspiration Feeling a little bit down about the way things are going lately? Industry events can open up new possibilities and help you see things in a new light.
Trish Stevens Guest Editor
Conferences can help you work on finding solutions, because others have probably experienced the same thing, and may even have some sage advice to offer you. 5 Consider it an Investment Deals can do a lot to help your business grow, and industry events can be a great place to get one (or more) ….and then there’s always the free lunch. n
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