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The UK PSTN Switch-Off: Transitioning to Digital Telephony
The Public Switched Telephone Network (PSTN) in the UK is undergoing a significant transformation. Here are the key points you need to know:
What is the PSTN? l The PSTN refers to the traditional analogue telephone network that has been in operation for decades. l It includes the copper wires and infrastructure that enable landline phone services. Why the Change? l The PSTN has reached the end of its serviceable life, and sourcing replacement parts for maintenance and repairs has become challenging. l Telecoms companies are upgrading to new digital technology, such as Voice over Internet Protocol (VoIP), Digital Voice, or All- IP telephony. What Does the Change Mean? l By the end of 2025, the PSTN will be retired, and all UK landlines will operate on digital networks. l Consumers and businesses will experience clearer and better-quality phone calls with additional features. l Telecoms providers will continue to be bound by existing regulatory obligations.
How to Prepare: l For most consumers, the migration will be straightforward. l If you already have an internet connection, you may simply need to plug your phone into your broadband router. l Telecoms companies will contact customers ahead of the migration, so no immediate action is required.
Andy Cooper, Head of Nimans Connect
Selling VoIP Services: Overcoming Challenges
Selling VoIP services can be challenging due to competition and customer unfamiliarity. Here are some strategies to overcome common hurdles: Educate Your Customers: l Many potential clients are unfamiliar with VoIP. Create content that explains the benefits of VoIP services and related technologies. l Content marketing can help generate leads by providing valuable information online. Understand Your Target Audience: l Identify your ideal customers. Are you targeting small businesses, enterprises, or specific industries? l Tailor your messaging and solutions to address their unique needs.
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