UC Advanced - issue #9

How many products can you show, and what use cases do they fill? We can show different products at the Rose Shure Experience Center. In our meeting rooms, we have installed various of our Microflex Ecosystem devices integrated with UC solutions from complementary vendors like Logitech, Poly, or Neat for example, with which we recently partnered to support and enhance audio quality in more complex environments. Another of our solutions deployed at the Rose Center, is the popular Microflex MXA920 Ceiling Array Microphone with voice-lift and camera tracking functionalities, and certified for communication platforms such as Microsoft Teams or Zoom. Testing our technology in combination with other UC solutions allows customers to experience the ease of use and flawless integration while also understanding how our conferencing devices would perform in real- world working environments. We can set up equipment being used at live events or show how our newest Microflex Wireless neXt 2 wireless system would function in a lecture room with participants joining in person and remotely. The MXW neXt 2 is a versatile and innovative all-in-one two- channel wireless system perfect for hybrid environments where moving presenters require connection with video conferencing platforms, for example training spaces, lecture halls or classrooms. It all depends on what the customer is interested in. The team would display the devices to help customers engage with how our solutions could achieve the same outcomes on their own premises. When customers invest in high-quality and premium equipment, they are making a long- term commitment. They need confidence in their decision to buy reliable technology that will work well for their particular needs. The Rose Shure Experience Center allows customers to have a better understanding of the possibilities of using Shure solutions. How do businesses use the facilities on offer? Businesses and Shure partners can use the facilities to organise different meetups, gatherings, workshops, trainings, and events. Our collective strengths, with almost 100 years of experience in the audio industry, bring together a rich ecosystem of audio

professionals and experts that ensure a continuous flow of network and collaboration. Additionally, the Rose Shure Experience Centre is located in the heart of London, ensuring access to key stakeholders for relationship building and valuable business opportunities. How can businesses find out more? Businesses interested in learning more about the Rose Shure Experience Centre and the solutions it offers can reach out to theroselondon@shure.com to request more information, schedule visits or inquire about specific requirements. They can also reach out to our sales representatives and market development team, as well as connect with the Shure team when attending our events.

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