UC Advanced - issue #9

AI complements human intelligence, and the data the platforms gather can help improve employee productivity by streamlining time-consuming tasks so more

analysis platforms to shape the success of the call, as it is happening. The speed of resolution is the most essential aspect of the call experience, and AI sentiment analysis tools can be leveraged to deliver this. By identifying keywords and phrases that the customer relays, the agent can swiftly understand the issue at hand. The ability to gather suggestions that are backed by data and resolution history instantaneously can speed up the process and avoid customer frustration. Companies have the ability to leverage their knowledge base in AI platforms that can instantly be called upon by agents when needed. In many cases, employees won’t even need to call upon the knowledge base, as the AI can suggest responses based on keywords from the conversation. While not a new concept, advancements in speech analytics have allowed agents to make informed decisions in real-time. These platforms can also gather data that present the sentiment of a customer live, to the agent by discerning subtle cues that inform them of how the caller may be feeling. This data can help the agent better understand when to adjust their language and also, if necessary, when the conversation is reaching a point of escalation that requires the involvement of a supervisor or manager. By distilling customer calls into data that can be presented live, the agent has a greater chance of connecting with the customer and resolving their issue in the most efficient way. AI-based dynamic learning AI complements human intelligence, and the data the platforms gather can help improve employee productivity by streamlining

time-consuming tasks so more time can be dedicated to areas where agents can be the most effective. The data gathered from customer interactions can be translated directly into training modules that serve as the basis for understanding future calls. AI’s ability to instantaneously analyse and pull suggestions from large quantities of calls can help curate a dynamic learning platform that can increase productivity and output for contact centres. AI should be seen as an opportunity to enhance the human experience when it’s needed, rather than detracting from it. By utilising the tools to their full abilities, AI can be implemented to foster a contact centre workforce that has a more profound emotional intelligence and the ability to find resolutions for their customers more efficiently than ever. The importance of the human touch AI has already had a significant impact on the contact centre industry. According to a C-Suite survey, 75% of respondents who worked with contact centres use AI before, during, and after calls. Among these respondents, 39% use AI during a call, 32% use it before a call, and 29% use it after a call. The continued implementation of AI can empower contact centre agents and equip them with a deeper understanding of customer emotions, enabling them to respond with empathy and accuracy. AI platforms can be integrated into workflows to handle time-consuming tasks such as data handling and pattern identification, leaving employees to focus on bringing their uniquely human touches and emotional connectivity to the call experience.

time can be dedicated to areas where agents can be the most effective.

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